When you’re “the one” responsible for producing that next big hit for your company, things like quality cameras, lighting and sound immediately come to mind, but what about motion graphics? If you’re not sure what that is, it’s the logos, text and graphics that move within your video. Motion graphics, when done right, will transform your video from one that puts people to sleep into one that grabs their attention and drives them to take action. It’s kind of like the difference between a poorly designed website, and one that smacks you in the face and says “hey, look at me, I’m awesome, buy what I’m selling!” If you are using motion graphics, good for you, but read on because you just might not be doing it right!
Graphic overlays are placed on top of existing footage within your video to convey information like important points, locations, topics or quotes. Graphic overlays communicate information within an image or video that would otherwise not be conveyed, which guarantees the viewer will remember it. And placing a graphic overlay that corresponds with what the voice over is saying is also a surefire way to get the message across to your viewers.
The most effective motion graphics are ones that have simple, easy-to-read designs with the most basic movement. You want your motion graphics to be professionally designed, but also get the message across. Use popular design fonts, solid colors, and provide your information in a condensed format. When your graphics have too much information on the screen at once, your viewer will feel overwhelmed and potentially leave the page.
It’s always a good idea to animate your logo with your website address and place this at the end of your video. A well done logo animation is a great way to promote your brand, and including your website address is a great way to ensure the viewer knows where to find you online. If you’re producing a video blog, consider putting this logo animation in the beginning of your video to brand your video blog series.
When producing a video that has multiple topics within the same video, consider using chapter markers. This is a great way to let the viewer know what topic is coming up next. It’s also a great way to keep their attention throughout the video and increases your chances that they will stick around until the end.
While it is rare, it does happen. You produce an awesome video and someone else decides to steal your content, re-purpose it, and call it their own. A watermark will prevent this from happening. It’s also a good way to remind the viewer how they can get in touch with you. Just place your logo and or website address in one of the four corners of the video and boom, you’ll be protecting your work.
If you’re like most companies, you have a preferred font and color scheme within your logo and your website that matches your brand. When producing videos for your company, it’s highly recommend to stick to these same colors and fonts whenever possible. A good example is Apple, they always use the same font and you can almost always expect a clean white backdrop when they’re promoting their newest product.
Once your video is complete, whether you post it on YouTube, Vimeo or another video hosting service, make sure to include a brief description about the video and always include a link to your website in the description box.
All of the images in this article are actual projects produced by Video Builders.
Still not sure what motion graphics are? Take a look at a recent video we produced, which is made up of 100% motion graphics:
Also make sure to read: Seven Ways to Leverage Multimedia on Your Website
If you’re looking for a quality video production company that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
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