How To Distribute Your Online Video

By June 5, 2012Articles

Your video is complete and the next logical step is to share it with the world. Taking the time and effort to distribute your video will have long lasting results, getting it views for weeks, months and even years after you posted it. The good news is there are many places and tools you can use to share your video. The bad news is that it is confusing and overwhelming at first. Here are some tips to help you sort through it all.

Include metadata

Tag your video with a clear, concise description that contains appropriate keywords. Your metadata lets search engines know what is included in your video, so they can index it correctly. Since search engines can’t watch your video, you need to provide the information necessary to help them categorize it. In the metadata, be sure to include the URL leading back to your website. Most video sharing websites have help areas that show you exactly how to do this, including YouTube.

Submit a video sitemap

Be sure to include a video sitemap in your website, so you can submit it to search engines. This will ensure that they will index your video as they crawl around the Internet. Google Webmaster Tools covers how to create and submit a sitemap in small steps, but if you need further assistance, enlist the help of a website professional.

Start with your own website

The first place to post your video is on your own website. By doing so, Google and other search engines will index your site. You can increase views by adding links to your video on other pages of your site. Some people prefer to embed or add their video right to their websites, while others add a direct link to their YouTube or other video sharing site to their websites.

Use multiple video sharing websites

When thinking about video sharing websites, the first that comes to mind is YouTube, but remember the smaller sites many people use, such as Vimeo, Metacafe, StumbleUpon and Flickr. When you upload your video to most video sharing sites, they usually provide a code for you to copy and paste into other sites or blogs.

Take advantage of RSS feeds

By simply attaching an RSS feed to your video, you can create a video podcast, which is exploding in popularity for millions of viewers. Podcasting makes your video accessible on a variety of portable devices, such as iPads, smart phones and tablets. Most blogging software has built-in RSS feed capability, which is a simple way to distribute your video to millions on the Internet.

Get help from video distribution platforms

Sites such as TubeMogul allow you to upload your video once, and then choose from a list of other websites to post it, as well. This saves you much time and effort. Some are free; others are subscription-based, so shop around to find the one that suits you best.

Make social media your best friend

Add your video to any of the social media sites you belong to, such as Facebook, for example. With Facebook, your viewers can either “Like” or “Share” your video in their own newsfeeds. This is a fast and easy way to get your video watched by a wider audience.

Look for niche sites

Does your video include a specific topic, such as pet care or gardening, for example? Look for websites that relate to the subject matter in your video and post the video, or a link to it there. That way you can easily target your audience more effectively.

Add your video to Google+

Create a Google+ account and post your video there. Although not a known fact, common sense dictates that this major search engine will eventually tweak their search algorithm to give priority to content placed on its own social network. Google provides lots of helpful information on sharing on their help pages.

Overall though, remember that to get the best  results from web video production a combination of these approaches is encouraged.

Also make sure to read: How to Get the Most from Your Online Marketing Video