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The Third Stage of the Video Production Process: Editing

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After all the planning and shooting is complete, it’s time to put everything together to form one coherent piece, much like assembling a jigsaw puzzle. The third and final stage of the video production process involves several steps and typically takes longer than the first two stages. The final stage is crucial, so if you don’t know how to edit a video, you need to make sure to use the expertise of an experienced editor or video production company. This third stage can make or break your video and includes video and soundtrack editing, motion graphics, and producing the video in multiple compression formats for final distribution.

Collaborating with a video editor or production company

Here are some important collaboration tips to help ensure your video is what you envisioned:

Be proactive – Ask and answer questions promptly and communicate often throughout the process. Also called the rough cut, viewing this will help give you some ideas and suggestions that will make the final product exactly what you want.

Start from the beginning – Ask for a sample, or a first draft at the beginning of the editing process to avoid problems later. It’s much easier to fix things early on than to have the entire video done wrong and have to start all over again.

Give feedback – Don’t be afraid to give an honest opinion on how you feel about what you see, so everyone is on the same page. Jot down your suggestions and questions, and then submit them in one document or a single email communication. Write them in a clear, concise manner to help the editor make the changes easier and faster.

Find out about formatting – Ask about formatting and find out what you’ll need for your purposes when it comes time to distribute your video. Make sure your editor or production company completes the video in several compression formats, so you can use them in multiple places. A professional editor or video production company will be happy to answer your questions completely and promptly.

Ideas in motion

Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. To see examples of motion graphics, visit our video gallery.

video production processConsistency – The most important thing to know about motion graphics is that you need to make sure they are consistent throughout your video. This means that the colors, look and feel of the motion graphics should all look the same. An example of this would be if you had one full screen graphic that used the font Arial in the color blue, then the next graphic used the font Times New Roman in purple, this is not what you consider ‘consistency’ amongst your motion graphics. Keep your graphics simple, clean, consistent and your viewers will thank you.

Match your brand The design of your motion graphics is extremely important. Too many times, we see videos where the motion graphics simply do not match the colors or the logo of the intended brand. For example, if your website colors are blue and white, and your logo is red, we recommend using those same colors throughout your motion graphics. Plus if you have some design elements on your website, i.e. circles or arrows, its recommended to use those in the motion graphics design as well. Especially if the video will be living on your website.

A few words about video editing techniques

Mentioned in the section above, editing and formatting is an important part of the final stage of the video production process, so here’s what you need to know:

Terminology knowledge helps – While discussing video compression formatting with your editor or video production company, words, like, “compression,” and “codec” come up often. Compression is the process of making a video file smaller. Codec, the combination of the two words, compression and decompression, refers to specific software or hardware that shrinks or expands video data into a certain video format.

Size counts – Video compression formatting is simply the process of making a video into a usable size, depending on where you plan to distribute it. For maximum usability, ask to have your video produced in three sizes: small, which is 640×360 pixels – a standard size for YouTube; medium, which is 854×480 or 960×540; and large, which is normally 1280×720.

Compression types matter – The two types of video compression is lossy and lossless. Both have distinct advantages and disadvantages. To keep it simple, lossy compression involves losing some of the original data, however, it helps to make files much smaller, and it usually takes a serious amount of data loss to see an effect on the quality. Lossless compression will give you high quality results, but the file will be larger and not suitable for all platforms.

Don’t forget the audio

Some people get so involved in the images in a video; they forget to pay attention to the audio, which is an important component of the video production process.

Safe and sound – The editor usually edits the sounds, music and dialogue separately, and then applies them to the video to enhance the footage. The purpose of sound design is to help the images flow smoothly from beginning to end.

The latest and greatest – Make sure that your video editor or production company uses the latest, professional audio equipment and the audio software. Since improvements and innovations are constantly emerging, do your homework to find out what the best video editors are currently using and then make sure your editor has similar equipment. They don’t need equipment or programs that came out yesterday, but they should be relatively up to date.

Give it a listen – Ask to hear the soundtrack early in the editing process and try to work closely with your editor along the way. Provide your ideas on what you’d like to see during the video. This will avoid having to start all over when the video is completed and you realize it doesn’t reflect your vision.

Once everything is completed, you have your final cut. If you’ve been proactive during the entire process, you’ll end up with an engaging video that generates the results you want.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
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Film crew dusk

The Second Stage of the Video Production Process: Production

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Although the production stage is often the shortest of the three stages within the video production process, pre-production, production and post-production, it’s the most important, because there’s usually only one opportunity to film the footage required. In order to reshoot, the weather conditions, environments, attire and grooming must be identical and scheduling conflicts often arise. In addition, reshoots add to production expenses. Here are the key players you need to have in place to make certain things go smoothly throughout the production stage:

The Star of the Show: Your Director

This may surprise you, but this person is by far the star of the show. The production stage begins with your director and ends with your director, so make sure you have the best you can find and afford. Everyone needs to listen to the director carefully. The director also manages the shooting schedule, so all participants must double check with them, so they know when to appear on the set. Your director tells the actors what to do and say, and is the one who coordinates the entire production process from start to finish.

Behind the Scenes Superstars: Your Crew

The crew handles everything to do with the set. They are the ones who make sure all the equipment is set up, tested to make sure it works, and safely secured with tape and sandbags. They also break everything down at the end of the shoot. In addition, they evaluate the shooting area and check the audio. They also place all of the props and signage for the shoot and make sure all security precautions are in order.

Front and Center: Your Actors/ Talent

The talent must be aware of their schedules, so they show up when the director needs them there for the shooting. In addition, all of the talent must be familiar and comfortable with the environment, so they don’t look awkward and out of place. They also are responsible for their general appearance and must arrive well rested and ready to shoot. Your talent should be professionals who follow the director’s cues closely.

Making Everyone Look Fabulous: Your Makeup Artist

Not every shoot requires a Makeup Artist, but when necessary, it is the makeup artist’s sole responsibility to ensure your talent looks their very best. They should have the expertise to take lighting conditions, environmental factors and various skin types into consideration. They aren’t just responsible for make-up; they can also check hairstyles, wardrobes and the general appearance of your talent, too.

video production process, film crew at dusk

All of these key players contribute to the success of your video production. Each one of them is important, but all of them must communicate and cooperate as a team in order for things to go smoothly. Everyone needs to understand their role in the production, as well as the schedule and location. For these reasons, if you take your time to hire professionals with skills and experience, the production will be a success, and you can move on to the third and final stage, post-production.

Also make sure to read: How to Modularize Your Video

We provide high end, affordable video production services in San Diego, Los Angeles and all over the U.S.A. To see examples of our work, please visit our Video Gallery.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

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    Seven Ways to Leverage Multimedia on Your Website

    By | Video Production Articles | No Comments

    Multimedia is the process of integrating various types of audio and visual elements, such as music, sound, photographs, graphics, text and video. Most business owners understand the importance of using multimedia on their websites, but if you’ve never used it before, it can be a bit overwhelming. You may wonder about things like how to choose the best multimedia elements and the most effective ways to add them to your website. Here are a few tips to help you use multimedia services effectively.

    1. Make lots of room

    Multimedia uses a large amount of bandwidth and space, so keep that in mind when you initially create your website. Check with your web hosting provider to make certain you have enough bandwidth for your multimedia plans. To avoid space and bandwidth issues, consider posting your videos on a video-sharing website such as YouTube, Vimeo or Blip and embedding them into your own webpages. Another advantage to using such sites is that your video production will be more easily accessible to a larger number of people.

    2. Do your homework

    Brainstorm and research to come up with a basic concept for the message you want to convey to your online audience. Take some time to think about exactly what you want the content of your multimedia to do for your business. Multimedia is a great way to show potential customers the most positive aspects of your business and to create an atmosphere of credibility and professionalism. If you need some ideas, visit websites of similar businesses to see what types of multimedia they use. You can do a search on video-sharing websites like YouTube, Vimeo and Metacafe for examples, too.

    3. Content, content, content

    Develop your multimedia around your content, not the other way around. Give it your own voice and never copy – you want fresh, original content, not a boring sales pitch. For example, if you sell flowers, you’ll want to highlight your flower design skills or offer some basic advice, such as how to choose the best flower arrangement for specific occasions. During your production, you’ll want to let your potential customers know how and when to reach you, too.

    4. Know your limitations

    If you have no idea what to create and how to add it to your website, look for the services of a reputable multimedia production company. The cost of a talented production company will reap valuable rewards when you find yourself with lots of new and returning clients or customers. Help the production company help you by jotting down some basic ideas for your multimedia. It doesn’t have to be anything fancy as long as it presents your vision in a clear, concise fashion.

    5. Think of all the possibilities

    Kevin_Steven Production2-multimedia-servicesCheck your multimedia to be certain people can access it via as many operating systems and browsers as possible. Create your material for MAC, Windows and don’t forget Linux/Unix. You’ll also want to check your multimedia to see how it looks on all the widely used Internet browsers, like Firefox, Chrome and Internet Explorer, for example. Don’t forget to think about how your multimedia presentation looks when viewed on netbooks, smart phones and tablets, too. Avoid using something that forces people to add or install a plug in or program to access – this may just chase them away.

    6. Be considerate

    Create your multimedia so it will be accessible to everyone who wants to use it. Online readers and other assistive devices used by those who are hearing or vision-impaired perform better with smaller files. Avoid Flash animation or offer an alternative. Caption your multimedia, and create transcripts for all your audio and video files. Keep your multimedia presentations short in length, providing just enough information necessary. You can always produce a series of shorter presentations rather than an immense single file.

    7. Give visitors a choice

    Avoid allowing your multimedia to play automatically. Called splash pages, they don’t give visitors to your website a chance to decide if they want to play your multimedia or not. Visitors to your website may have their volume turned up from the last time they played the hottest new music video or they may be sitting in a quiet place, such as a restaurant, library or office. In addition, splash pages don’t always play nice with search engines, so just don’t use them.

    By keeping the needs of your potential website visitors in the front of your mind, you can include engaging, interesting multimedia content on your website that will both appeal to and be accessible to the majority of Internet users. There is no need to limit your creativity; however, by using these seven simple tips, you’ll get the most out of any multimedia you implement on your own site.

    We provide high end, affordable video production services in San Diego, Los Angeles and all over the U.S.A. To see examples of our work, please visit our Video Gallery.

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    If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
    Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us


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