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Eight Reasons Why You Should Use Marketing Videos

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A well-known marketing strategy is to add fresh content to your site regularly, but you may wonder what type of content is the most effective. Most people think of written content, which they can pepper with keywords, so various search engines can find and index their website. Although this is one way to get your website noticed, the effectiveness of video has increased exponentially due to the growing popularity of mobile media. More and more people are accessing the Internet via smart phones, e-readers and tablets. Recent studies show that the majority of web traffic driven by video will dramatically increase over the following months, reaching an all-time high by the end of 2013. Here are eight important reasons why you should use marketing videos.

1. Video is cost-effective.

You get the most bang for your buck when you use marketing videos, because they are relatively inexpensive to create. It is a known fact that more website viewers are attracted to sites that feature videos and once there, they stay much longer. Video translates over a variety of devices, unlike text. If you have ever attempted to read a large block of text over a cell phone, you know that it can be frustratingly difficult.

2. Video engages your website visitors.

Video allows your customers to become familiar with you and your business quickly, which helps them form a personal connection that translates into sales. Online video is an easy way for people to learn about your business while in a comfortable environment. This is a no-brainer. Ask yourself this: As a consumer, would you rather sort through several paragraphs of text and web pages to learn more about a business, or would you rather watch a short video that is interesting and entertaining?

3. Spreading the word with video is simple, yet effective.

Have you ever heard of an article going viral? In most cases, you can only publish your written content in one place; however, you can share your marketing video in many venues. You may want to syndicate your video in various websites, such as YouTube and Blip, for example. You should also embed the link to your video on your own website and Facebook pages. You even can ask others to add your video or the link to your video to their own websites and social media pages, like Facebook, Twitter and Pinterest, for example.

4. Video marketing makes you stand out from all the rest.

Adding video to your content engages people quickly, therefore your site will not only attract more viewers, they will stay longer and be encouraged to return. A good marketing video helps your visitors get to know you faster and easier, making them have much more trust and confidence in you and your business. Video is a tool that sparks excitement about your business and that excitement is not only contagious, it helps your business grow.

5. Video produces superb search rankings.

According to the latest research, web pages containing videos have an advantage over text when it comes to search engines. In addition, studies show that when searched on the web, video gets three times the clicks as articles without videos. Search engines find and index video more efficiently than plain text.

6. Video enhances email-marketing strategies.

When you add your marketing video to your customer emails, you can engage them as much as 200 to 300 percent more than text emails. The simplicity of clicking on your video inside the email makes it easier for people to visit your site. Once on your website, video encourages them to stay longer and purchase your product or services.

7. Video is the gift that keeps on giving.

Once people have viewed your video, you can then ask them to upload their own videos showing them using or describing your product. Invite your visitors to embed your videos on their web pages, too. You can also increase links back to your main website by using multiple video sharing sites. Trust is a strong factor when consumers need to choose one business over another. Consider using customer testimonials, but not with text, with video showing real people talking about their experience using your business. This creates a solid trust factor, giving your business a definite advantage over others.

8. Video is extremely versatile.

The ways you can use video to market your product or services are innumerable. Create a video that tells your visitors about your business and what it can do for them. Use an online video as a virtual tour, showing viewers what is available on your website or what your physical location looks like. Make a video that demonstrates how to install, set up or use your product. Videos can be a great way to display new products or services, and to announce special offers.

marketing-videos-reasonsAdding effective marketing videos to your website increases traffic, keeps visitors there longer and encourages them to return often. This, in turn, raises your search engine rankings, which helps to get the word out about your product or service, increasing sales. You do not have to invest a large sum of money and there are varieties of ways to share your video, so you get the best results from producing it. Adding marketing videos can become habit forming – but you can rest assured, using video to market your business is a good habit that produces great results.

Now that you understand why you should use marketing videos, you are ready for the next helpful article, “Ten Tips for Creating an Effective Online Video.”

Contact us to learn more about producing a video for your organization, or visit our Video Gallery to see examples of our work.


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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us


Ten Tips for Creating an Effective Online Video

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Most business owners know that creating a website and posting online videos are effective ways to increase their customer base, but not everyone understands how to create engaging online videos that make visitors want to stay longer and ideally, purchase goods or services. Here are ten tips to help you produce effective online videos.

1. Provide Information

Determine the main objective for your video and write a script before you start filming. Include useful content to add value to your video and spark people to ask questions and make comments.

2. Target Your Audience

Consider the demographic group you want to target and tailor the language and terminology of the video to that specific group. For example, a video using the common lingo for fishing enthusiasts encourages them to share it with other anglers.

3. Include Quality Lighting and Audio

There’s nothing worse than watching a video with bad audio – your visitors will most likely exit, rather than watch the entire thing. The same rule applies to lighting. Good lighting makes your video look professional and appealing.


4. Use a Professional Camera

Use the best quality camera you can afford. Don’t skimp on quality, because a great video that’s enjoyable to watch is one that people will share more often. People can tell if you use a low-quality camcorder or Flip camera, which will reflect negatively on your business.

5. Be Spontaneous

Make your video engaging by using unscripted on-camera interviewees to create an emotional connection with viewers.

6. Create Motion Graphics

Motion graphics are basically graphics or text in motion. Created by a motion graphics artist, an example would be an animation of your logo. Motion graphics/or animation technology creates the illusion of movement. Combine them with sound effects or music to create a powerful effect.

7. Add Upbeat Music

Everyone loves upbeat music and using it will make people want to watch your video in its entirety. Find music that is compatible with the message in the video.

8. Edit, Edit, Edit

Take time to edit your video, so it looks clean and the message is clear. Unnecessary footage makes videos too long and the objective of the video can become lost. Remember, you only have a small amount of time to engage your target audience.

9. Create High Quality Video Compressions

High quality video compression minimizes image data, which helps reduce the consumption of resources while still displaying your video in excellent quality. This is especially helpful for the Internet and the wide array of electronic devices used nowadays to access it.

10. Promote and Analyze

Add tags and descriptions to your video to increase views and then market it via social media and blogging. Use call to action items to engage your viewers, such as a referral to your website or a list of related articles. Provide an area to add comments and to sign up for weekly email tips.

By following these ten tips, you can create effective online videos that will engage visitors to stay on and return to your website. It’s a win-win situation: you provide interesting, usable information to your viewers and they in turn will help to spread the word about your business.

Before you take the next step, contact us or visit our video gallery to see some of our recent work.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

los angeles video production uattend

Video Builders Appears on Costco.com

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After a lot of hard work and collaboration with Processing Point, one of our videos appeared on Costco.com today. The product is called uAttend. Basically a time clock system, it is a time and attendance solution by Processing Point. uAttend features industry leading, low cost devices and always accessible web software.

The initial purpose of the project was to interview real clients currently using the uAttend Employee Management System and have them share their experience through an engaging, fast paced and entertaining testimonial video. Video Builders met with Processing Point in early January 2012 where we came up with a strategy to help them bring their testimonial videos to life. After a few weeks of preparation and coordination, Video Builders produced, shot, edited and outputted an effective testimonial video showcasing the amazing uAttend Employee Management System by Processing Point. All of this was shot on location at Surf Ride in Oceanside, California.

Video Builders is also currently in production on atleast 5 more testimonial videos for uAttend over the course of the next 3 months, so stay tuned!


Click image to view our video on the Costco site

Click the image above to see the live video on Costco.com. More good news as we are now very much involved in Los Angeles video Production.

San Diego Video Production

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Video Builders is a small corporate video production company comprised of passionate, creative professionals anxious to work on your project. We are not a HUGE production house. We do not have a HUGE studio with tons of employees and a ton of overhead.
How does this benefit you? We produce the same quality content as the ‘Big Guys’ for a fraction of the cost.
Have you ever built something custom, from the ground up? A car, house, computer, furniture, model plane etc? Well then you’ll like Video Builders. That’s exactly what we do, but with video. Every project is customized to you, the client. We don’t have a “cookie cutter” process. That’s because we listen to your specific needs, and we work tirelessly building your video until you are happy with the end product.
With well over a decade of experience, dealing with hundreds of companies across the United States, we are quite simply, good at video production, and we are good at working with our clients, just like you are good at your business.
Let us prove it to you. Please take a look at some of our samples in our video gallery and hopefully, we’ll have the pleasure of meeting you one day. Contact us for your San Diego Video Production.