Tag

marketing videos Archives - Video Builders

storyboard

The First Stage of the Video Production Process: Pre-Production

By | Video Production Articles | No Comments

The video production process includes three main parts: pre-production, production and post-production. The process of producing a video is very much like cooking, because both activities rely on careful preparation in order to turn out successfully. For example, a good chef always does some research before making something new or before using an ingredient they have never tried before, and the same goes for making an interesting, engaging video. Think of your script as the list of ingredients, and your images, sound and crew as the main recipe. Remember, everything you do in pre-production affects the next two stages, as well as the finished product. By making the effort to plan everything out beforehand and then get your ingredients organized, you’ll save much time, money and stress overall.

Pick a dish

Spend some time thinking about what you want your video to do for you. Determine exactly who your target audience is, and what message you want the video to convey to them. You’ll want to use that information to create the right style and pace using music, speech and visual cues. The content of your video should be interesting and easy for your viewers to relate to, so it will engage them. If you plan to produce a marketing video, for example, you’ll want to use your video to show your potential customers why they should employ your services, instead of going somewhere else.

Hire the kitchen crew

This is where you should make the important decision on whether to employ the help of an experienced video production company or to go it alone. There are many video production companies, with a range of experience and costs, so shop around. Go to their websites, watch examples of their videos and talk to them. Find a video production company that aligns with the level of participation that you require to produce your video, which depends on your level of video production knowledge, as well as your budget. A good video production company will work behind the scenes to help you find the best crew, actors, and locations. They can also take care of the legal aspects, such as copyright laws and permissions.

Find the perfect recipe

Start by creating a basic outline that includes the main points you want to make to your viewers. Use that outline to complete a script, or hire a professional scriptwriter to do that for you. The script should include the text of anything spoken in your video, for narration to voice overs. Divide the script visually into two columns in a logical sequence. The left column should cover all of the narration and music. The right column should include a detailed description of each scene. Add important information, such as locations and suggested times of each shot to help the director. Everything needs to be included in the script, and then everyone involved should agree on the final version before the actual shoot.

Assemble your ingredients

video production example of a storyboardWhen you’ve finished the script, it’s time to put together the shot list, which is also called a storyboard. The storyboard resembles a comic strip that details each scene, such as dialogue and appearance. It helps ensure a smooth, logical flow to the video and helps you see what the final product will look like. Add explicit details and annotations to guide the person who will be directing the actual shoot. Make sure to meet with the director or video production company to work on the storyboard, to ask questions and to fill in all the blanks well before the day of filming. Even if someone else does the storyboard for you, you’ll still want to meet with them to look it over and ask questions.

By following these steps, you can proceed with confidence and peace of mind, with a solid idea of how your video will sound and look to your intended audience. Now that you have taken the time to find a great recipe and assembled all the important ingredients, you are ready for the production stage.

Also make sure to read: Seven Ways to Leverage Multimedia on Your Website

Back to top


If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.


Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

marketing videos reasons

Eight Reasons Why You Should Use Marketing Videos

By | Video Production Articles | No Comments

A well-known marketing strategy is to add fresh content to your site regularly, but you may wonder what type of content is the most effective. Most people think of written content, which they can pepper with keywords, so various search engines can find and index their website. Although this is one way to get your website noticed, the effectiveness of video has increased exponentially due to the growing popularity of mobile media. More and more people are accessing the Internet via smart phones, e-readers and tablets. Recent studies show that the majority of web traffic driven by video will dramatically increase over the following months, reaching an all-time high by the end of 2013. Here are eight important reasons why you should use marketing videos.

1. Video is cost-effective.

You get the most bang for your buck when you use marketing videos, because they are relatively inexpensive to create. It is a known fact that more website viewers are attracted to sites that feature videos and once there, they stay much longer. Video translates over a variety of devices, unlike text. If you have ever attempted to read a large block of text over a cell phone, you know that it can be frustratingly difficult.

2. Video engages your website visitors.

Video allows your customers to become familiar with you and your business quickly, which helps them form a personal connection that translates into sales. Online video is an easy way for people to learn about your business while in a comfortable environment. This is a no-brainer. Ask yourself this: As a consumer, would you rather sort through several paragraphs of text and web pages to learn more about a business, or would you rather watch a short video that is interesting and entertaining?

3. Spreading the word with video is simple, yet effective.

Have you ever heard of an article going viral? In most cases, you can only publish your written content in one place; however, you can share your marketing video in many venues. You may want to syndicate your video in various websites, such as YouTube and Blip, for example. You should also embed the link to your video on your own website and Facebook pages. You even can ask others to add your video or the link to your video to their own websites and social media pages, like Facebook, Twitter and Pinterest, for example.

4. Video marketing makes you stand out from all the rest.

Adding video to your content engages people quickly, therefore your site will not only attract more viewers, they will stay longer and be encouraged to return. A good marketing video helps your visitors get to know you faster and easier, making them have much more trust and confidence in you and your business. Video is a tool that sparks excitement about your business and that excitement is not only contagious, it helps your business grow.

5. Video produces superb search rankings.

According to the latest research, web pages containing videos have an advantage over text when it comes to search engines. In addition, studies show that when searched on the web, video gets three times the clicks as articles without videos. Search engines find and index video more efficiently than plain text.

6. Video enhances email-marketing strategies.

When you add your marketing video to your customer emails, you can engage them as much as 200 to 300 percent more than text emails. The simplicity of clicking on your video inside the email makes it easier for people to visit your site. Once on your website, video encourages them to stay longer and purchase your product or services.

7. Video is the gift that keeps on giving.

Once people have viewed your video, you can then ask them to upload their own videos showing them using or describing your product. Invite your visitors to embed your videos on their web pages, too. You can also increase links back to your main website by using multiple video sharing sites. Trust is a strong factor when consumers need to choose one business over another. Consider using customer testimonials, but not with text, with video showing real people talking about their experience using your business. This creates a solid trust factor, giving your business a definite advantage over others.

8. Video is extremely versatile.

The ways you can use video to market your product or services are innumerable. Create a video that tells your visitors about your business and what it can do for them. Use an online video as a virtual tour, showing viewers what is available on your website or what your physical location looks like. Make a video that demonstrates how to install, set up or use your product. Videos can be a great way to display new products or services, and to announce special offers.

marketing-videos-reasonsAdding effective marketing videos to your website increases traffic, keeps visitors there longer and encourages them to return often. This, in turn, raises your search engine rankings, which helps to get the word out about your product or service, increasing sales. You do not have to invest a large sum of money and there are varieties of ways to share your video, so you get the best results from producing it. Adding marketing videos can become habit forming – but you can rest assured, using video to market your business is a good habit that produces great results.

Now that you understand why you should use marketing videos, you are ready for the next helpful article, “Ten Tips for Creating an Effective Online Video.”

Contact us to learn more about producing a video for your organization, or visit our Video Gallery to see examples of our work.

 

Back to top


If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us