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The Second Stage of the Video Production Process: Production

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Although the production stage is often the shortest of the three stages within the video production process, pre-production, production and post-production, it’s the most important, because there’s usually only one opportunity to film the footage required. In order to reshoot, the weather conditions, environments, attire and grooming must be identical and scheduling conflicts often arise. In addition, reshoots add to production expenses. Here are the key players you need to have in place to make certain things go smoothly throughout the production stage:

The Star of the Show: Your Director

This may surprise you, but this person is by far the star of the show. The production stage begins with your director and ends with your director, so make sure you have the best you can find and afford. Everyone needs to listen to the director carefully. The director also manages the shooting schedule, so all participants must double check with them, so they know when to appear on the set. Your director tells the actors what to do and say, and is the one who coordinates the entire production process from start to finish.

Behind the Scenes Superstars: Your Crew

The crew handles everything to do with the set. They are the ones who make sure all the equipment is set up, tested to make sure it works, and safely secured with tape and sandbags. They also break everything down at the end of the shoot. In addition, they evaluate the shooting area and check the audio. They also place all of the props and signage for the shoot and make sure all security precautions are in order.

Front and Center: Your Actors/ Talent

The talent must be aware of their schedules, so they show up when the director needs them there for the shooting. In addition, all of the talent must be familiar and comfortable with the environment, so they don’t look awkward and out of place. They also are responsible for their general appearance and must arrive well rested and ready to shoot. Your talent should be professionals who follow the director’s cues closely.

Making Everyone Look Fabulous: Your Makeup Artist

Not every shoot requires a Makeup Artist, but when necessary, it is the makeup artist’s sole responsibility to ensure your talent looks their very best. They should have the expertise to take lighting conditions, environmental factors and various skin types into consideration. They aren’t just responsible for make-up; they can also check hairstyles, wardrobes and the general appearance of your talent, too.

video production process, film crew at dusk

All of these key players contribute to the success of your video production. Each one of them is important, but all of them must communicate and cooperate as a team in order for things to go smoothly. Everyone needs to understand their role in the production, as well as the schedule and location. For these reasons, if you take your time to hire professionals with skills and experience, the production will be a success, and you can move on to the third and final stage, post-production.

Also make sure to read: How to Modularize Your Video

We provide high end, affordable video production services in San Diego, Los Angeles and all over the U.S.A. To see examples of our work, please visit our Video Gallery.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
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    How To Distribute Your Online Video

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    Your video is complete and the next logical step is to share it with the world. Taking the time and effort to distribute your video will have long lasting results, getting it views for weeks, months and even years after you posted it. The good news is there are many places and tools you can use to share your video. The bad news is that it is confusing and overwhelming at first. Here are some tips to help you sort through it all.

    Include metadata

    Tag your video with a clear, concise description that contains appropriate keywords. Your metadata lets search engines know what is included in your video, so they can index it correctly. Since search engines can’t watch your video, you need to provide the information necessary to help them categorize it. In the metadata, be sure to include the URL leading back to your website. Most video sharing websites have help areas that show you exactly how to do this, including YouTube.

    Submit a video sitemap

    Be sure to include a video sitemap in your website, so you can submit it to search engines. This will ensure that they will index your video as they crawl around the Internet. Google Webmaster Tools covers how to create and submit a sitemap in small steps, but if you need further assistance, enlist the help of a website professional.

    Start with your own website

    The first place to post your video is on your own website. By doing so, Google and other search engines will index your site. You can increase views by adding links to your video on other pages of your site. Some people prefer to embed or add their video right to their websites, while others add a direct link to their YouTube or other video sharing site to their websites.

    Use multiple video sharing websites

    When thinking about video sharing websites, the first that comes to mind is YouTube, but remember the smaller sites many people use, such as Vimeo, Metacafe, StumbleUpon and Flickr. When you upload your video to most video sharing sites, they usually provide a code for you to copy and paste into other sites or blogs.

    Take advantage of RSS feeds

    By simply attaching an RSS feed to your video, you can create a video podcast, which is exploding in popularity for millions of viewers. Podcasting makes your video accessible on a variety of portable devices, such as iPads, smart phones and tablets. Most blogging software has built-in RSS feed capability, which is a simple way to distribute your video to millions on the Internet.

    Get help from video distribution platforms

    Sites such as TubeMogul allow you to upload your video once, and then choose from a list of other websites to post it, as well. This saves you much time and effort. Some are free; others are subscription-based, so shop around to find the one that suits you best.

    Make social media your best friend

    Add your video to any of the social media sites you belong to, such as Facebook, for example. With Facebook, your viewers can either “Like” or “Share” your video in their own newsfeeds. This is a fast and easy way to get your video watched by a wider audience.

    Look for niche sites

    Does your video include a specific topic, such as pet care or gardening, for example? Look for websites that relate to the subject matter in your video and post the video, or a link to it there. That way you can easily target your audience more effectively.

    Add your video to Google+

    Create a Google+ account and post your video there. Although not a known fact, common sense dictates that this major search engine will eventually tweak their search algorithm to give priority to content placed on its own social network. Google provides lots of helpful information on sharing on their help pages.

    Overall though, remember that to get the best  results from web video production a combination of these approaches is encouraged.

    Also make sure to read: How to Get the Most from Your Online Marketing Video

     

     

    Interview

    Why You Should Avoid Producing Your Own Marketing Videos

    By | Video Production Articles, Video Production News, Video Production Tips | No Comments

    If you needed a root canal, you would see a specially trained dental professional to help you, right? The same goes for video production. When done by an amateur, it looks that way; you only have one chance to put your best foot forward using an online marketing video.

    A well-constructed, professionally polished video encourages your website visitors to stay longer, return more often and encourages them to share the news about your business. The best outcome possible, one that is easily attainable with an effective online marketing video, is when people feel compelled to not only become your customer, but to continue being a customer for many years to come.

    Once you have made the decision to produce an online marketing video, the next step is to choose how to accomplish it. Although modern advancements in technology, such as inexpensive video cameras and editing software have made it simpler to make your own video, the process is not as easy as it appears. Self-produced marketing videos are best suited for personal blogs, not for your business. Here are some important reasons why you should consider hiring a video production company:

    Professional Expertise

    It is crucial to create a professional looking video with the perfect mixture of quality audio, music, properly directed camera footage, motion graphics, and professional editing. This marketing video is one of the things your potential customers will use to decide whether or not they want to do business with you. When it comes to video, even the tiniest mistake seems magnified, which drives people away. Video production is a combination of art and science, and video production professionals spend a large amount of time studying and perfecting their skills. Most professional video companies have the experience to know what works online and does not, because they create videos day in and day out.

    Positive Public Image

    Why spend your time and money on an online marketing video that is going to detract from your business image? Shaky footage, poor audio and inconsistent storylines all make your business look unprofessional and may even turn potential customers away. It is worth investing the money to post a video on your website that makes people want to use your business. You have a limited amount of opportunities to project a positive public image, so why waste that on an amateurish video that makes people want to hit the exit button?

    Post Production

    A good video production company understands post production and uses it to take your marketing video to the next level. They take the time during post production to color correct the video footage, adjust sound and music, remove unneeded frames and much more. They can also make certain that your video is clear and concise, flowing logically from beginning to end. Another important benefit is that a good video production company understands the latest marketing and advertising concepts, such as branding and viewer engagement, and utilizes them throughout the process.

    Quality Equipment and Manpower

    Interview-marketing-video-productionProfessional video production companies utilize the latest state-of-the-art cameras, computers and software to ensure you receive the highest quality online marketing video possible. Professional video producers have years of study, practice and experience and have developed an eye and ear in order to produce an effective video that will make your business stand out above the rest. Video production equipment and technologies are constantly changing, and only the best video production companies keep up with the changes of consumer tastes and video viewing habits. It is the job of the professionals to create engaging videos while you grow your business.

    Save Time and Stress

    By leaving the specifics to a professional video production company, you are free to do what you need to do: manage your company. They have the staff and expertise to take your video from concept to completion. This spares you a huge amount of time and worry, because the production company will find and hire actors, musicians, lighting technicians, video editors, advertising experts and music crews for you; however, they confer with you along the way, so you have a certain measure of creative control.

    Save Money

    Although it seems like a large expense to hire a video production company, consider the money saved by not having to purchase all of the expensive video equipment and software needed to make your video. In addition, you’ll save the expense of hiring and paying the manpower necessary to work both in front of, and behind the camera to help create your online marketing video. The video production company works with the same basic crew and each professional understands their role in the process, so they can produce your video quicker and more efficiently than if you put together your own crew. Time is money – and it takes time for a newly formed crew to learn how to communicate and cooperate with each other.

    Video Production is a Partnership

    You can consider the video production company that you hire as a partner to your business success. They work with you from beginning to end, creating a script for the video and then they hone it to reflect your voice and company vision. The video production company experts will help you develop a concept, create storyboards and scripts, plan the entire production and then create a set that results in a video that is professional and polished, improving the public image of your business exponentially.

    Professional video creators study, train, produce and practice to develop the knowledge and expertise needed to create compelling and engaging videos that tell your story in the most effective and impactful manner. In other words, they are highly skilled at converting web visitors to loyal customers who will spread the word about your business to many others.

    Video Builders handles high end, affordable corporate video production in San Diego, Los Angeles and Temecula. To see examples, visit the Video Gallery.

     

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    If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
    Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

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    Seven Ways to Leverage Multimedia on Your Website

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    Multimedia is the process of integrating various types of audio and visual elements, such as music, sound, photographs, graphics, text and video. Most business owners understand the importance of using multimedia on their websites, but if you’ve never used it before, it can be a bit overwhelming. You may wonder about things like how to choose the best multimedia elements and the most effective ways to add them to your website. Here are a few tips to help you use multimedia services effectively.

    1. Make lots of room

    Multimedia uses a large amount of bandwidth and space, so keep that in mind when you initially create your website. Check with your web hosting provider to make certain you have enough bandwidth for your multimedia plans. To avoid space and bandwidth issues, consider posting your videos on a video-sharing website such as YouTube, Vimeo or Blip and embedding them into your own webpages. Another advantage to using such sites is that your video production will be more easily accessible to a larger number of people.

    2. Do your homework

    Brainstorm and research to come up with a basic concept for the message you want to convey to your online audience. Take some time to think about exactly what you want the content of your multimedia to do for your business. Multimedia is a great way to show potential customers the most positive aspects of your business and to create an atmosphere of credibility and professionalism. If you need some ideas, visit websites of similar businesses to see what types of multimedia they use. You can do a search on video-sharing websites like YouTube, Vimeo and Metacafe for examples, too.

    3. Content, content, content

    Develop your multimedia around your content, not the other way around. Give it your own voice and never copy – you want fresh, original content, not a boring sales pitch. For example, if you sell flowers, you’ll want to highlight your flower design skills or offer some basic advice, such as how to choose the best flower arrangement for specific occasions. During your production, you’ll want to let your potential customers know how and when to reach you, too.

    4. Know your limitations

    If you have no idea what to create and how to add it to your website, look for the services of a reputable multimedia production company. The cost of a talented production company will reap valuable rewards when you find yourself with lots of new and returning clients or customers. Help the production company help you by jotting down some basic ideas for your multimedia. It doesn’t have to be anything fancy as long as it presents your vision in a clear, concise fashion.

    5. Think of all the possibilities

    Kevin_Steven Production2-multimedia-servicesCheck your multimedia to be certain people can access it via as many operating systems and browsers as possible. Create your material for MAC, Windows and don’t forget Linux/Unix. You’ll also want to check your multimedia to see how it looks on all the widely used Internet browsers, like Firefox, Chrome and Internet Explorer, for example. Don’t forget to think about how your multimedia presentation looks when viewed on netbooks, smart phones and tablets, too. Avoid using something that forces people to add or install a plug in or program to access – this may just chase them away.

    6. Be considerate

    Create your multimedia so it will be accessible to everyone who wants to use it. Online readers and other assistive devices used by those who are hearing or vision-impaired perform better with smaller files. Avoid Flash animation or offer an alternative. Caption your multimedia, and create transcripts for all your audio and video files. Keep your multimedia presentations short in length, providing just enough information necessary. You can always produce a series of shorter presentations rather than an immense single file.

    7. Give visitors a choice

    Avoid allowing your multimedia to play automatically. Called splash pages, they don’t give visitors to your website a chance to decide if they want to play your multimedia or not. Visitors to your website may have their volume turned up from the last time they played the hottest new music video or they may be sitting in a quiet place, such as a restaurant, library or office. In addition, splash pages don’t always play nice with search engines, so just don’t use them.

    By keeping the needs of your potential website visitors in the front of your mind, you can include engaging, interesting multimedia content on your website that will both appeal to and be accessible to the majority of Internet users. There is no need to limit your creativity; however, by using these seven simple tips, you’ll get the most out of any multimedia you implement on your own site.

    We provide high end, affordable video production services in San Diego, Los Angeles and all over the U.S.A. To see examples of our work, please visit our Video Gallery.

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    If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
    Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us


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    How to Get the Most from Your Online Marketing Video

    By | Video Production Articles | No Comments

    You’ve worked long and hard to produce your online marketing video and it’s ready to share with the world, but how do you go about getting it the attention it deserves? The obvious answer to that question is to post it on several video sharing websites, but that’s simply not enough. You need to let people know about your video and then encourage them to watch it. A good marketing video also engages viewers by giving them the opportunity to comment and share it with others. All this sounds easy, but exactly how do you go about marketing your online marketing video? Here are some helpful tips that can help you get the most exposure for your online marketing video:

    1. Start with the title.

    Give your video an interesting title that sparks people’s interest. Consider it like a newspaper headline, also called a “tease,” because it should make readers want to delve deeper into the article to find out more. You’ll also want to incorporate relevant keywords, but don’t just guess. Look at your website, as well as similar websites to see the words used to describe your type of business and then think about the words and phrases that people commonly input to search engines in order to find it.

    2. Utilize VSEO techniques.

    Video Search Engine Optimization is the newest marketing buzzword, but VSEO means using many of the same basic SEO techniques for your written content as you would for your marketing video. Search engines can’t watch your video, so they use textual hints instead. This means you’ll want to optimize the meta content you embed within the video file itself. Add the same keywords used in your title to your description and tags. Don’t forget to include your main title keywords in the actual file name of the video, as well. If the video sharing site has a description box, start with your URL first, then add a short description using your targeted keywords.

    3. Map it.

    Another effective way to attract search engines to your marketing video is to catalog your video files in your video site map and media XML files. Your web pages can serve as a map for search engines like Google if you embed your videos into pages on your site that relate to your video. If you aren’t sure exactly how to map your online marketing video, the Google help pages explains the process in depth.

    4. Use an interesting thumbnail.

    On most video sharing sites, like YouTube, you have the opportunity to use a frame from your video. In fact, most video sharing sites will automatically create a few to choose from, so pick an attractive and engaging thumbnail. Most of these sites have specific instructions in their help pages on how to do this, as well.

    5. Brand it.

    You can add a text box to your video to show your website’s URL and add some brief, key information about your business. Another way to brand your video is to display your company logo on the screen. The logo should be noticeable, but not intrusive. You can choose to show it throughout the video, but to avoid annoying and therefore, losing your viewers, try to show it at times throughout the video that you feel is relevant.

    6. Start a buzz.

    video-wall-online-marketing-videoSend emails and supply your video link to as many related websites, forums and blogs as possible. You can comment on a forum and add your video link, but be sure to check their rules to make certain it is not a violation of their policy. Go to forums and blog sites that are fitting instead of posting randomly. You can also send emails to people on your email contact lists to ask them to spread the word. You should post or add a link to your video on all of your social media accounts, such as Twitter and Facebook, too.

    7. Post in related video sections.

    When you post your online marketing video on various video-sharing sites, look for videos with a high number of views and similar content and then add your video link as a related video in the comments area. You can also look at these high-ranking videos and use similar keywords in your own video tags to help search engines find your video easily.

    8. Encourage comments and “likes.”

    Wherever you post your online marketing video, you can spark interest by commenting on your own video and “Liking” it, too. Ask others to do the same to help create a domino effect. You can try ending your video with a call to action or a question – it’s human nature to want to respond accordingly. Engage your audience by encouraging them to share their views and experiences with you.

    9. Make your viewers want to see more.

    While creating your first marketing video, consider the big picture. The best approach is to make a series of small, engaging videos that logically relate to each other. That way, you can avoid forcing your viewers to watch a long, drawn out video. If they want to see more, you can provide a link to the next video. Try to keep the length of your marketing video between two and four minutes at most.

    With these simple tips, you will get the most exposure possible for your online marketing video. Remember to be creative – don’t just toss a sales pitch out there – provide your viewers with interesting, but authoritative content. Engage your viewers by requesting their input and don’t be afraid to let everyone know about your video. You’ll be delighted by the great results you’ll get using VSEO and other online video marketing tools. With just a little bit of effort, your video can draw more attention to your business and attract new customers.

    We are here to help you make an effective video presentation, so you can take your company to the next level and beyond. To learn more, please visit “Why Choose Us.”

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    If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
    Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us