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The Third Stage of the Video Production Process: Editing

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After all the planning and shooting is complete, it’s time to put everything together to form one coherent piece, much like assembling a jigsaw puzzle. The third and final stage of the video production process involves several steps and typically takes longer than the first two stages. The final stage is crucial, so if you don’t know how to edit a video, you need to make sure to use the expertise of an experienced editor or video production company. This third stage can make or break your video and includes video and soundtrack editing, motion graphics, and producing the video in multiple compression formats for final distribution.

Collaborating with a video editor or production company

Here are some important collaboration tips to help ensure your video is what you envisioned:

Be proactive – Ask and answer questions promptly and communicate often throughout the process. Also called the rough cut, viewing this will help give you some ideas and suggestions that will make the final product exactly what you want.

Start from the beginning – Ask for a sample, or a first draft at the beginning of the editing process to avoid problems later. It’s much easier to fix things early on than to have the entire video done wrong and have to start all over again.

Give feedback – Don’t be afraid to give an honest opinion on how you feel about what you see, so everyone is on the same page. Jot down your suggestions and questions, and then submit them in one document or a single email communication. Write them in a clear, concise manner to help the editor make the changes easier and faster.

Find out about formatting – Ask about formatting and find out what you’ll need for your purposes when it comes time to distribute your video. Make sure your editor or production company completes the video in several compression formats, so you can use them in multiple places. A professional editor or video production company will be happy to answer your questions completely and promptly.

Ideas in motion

Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. To see examples of motion graphics, visit our video gallery.

video production processConsistency – The most important thing to know about motion graphics is that you need to make sure they are consistent throughout your video. This means that the colors, look and feel of the motion graphics should all look the same. An example of this would be if you had one full screen graphic that used the font Arial in the color blue, then the next graphic used the font Times New Roman in purple, this is not what you consider ‘consistency’ amongst your motion graphics. Keep your graphics simple, clean, consistent and your viewers will thank you.

Match your brand The design of your motion graphics is extremely important. Too many times, we see videos where the motion graphics simply do not match the colors or the logo of the intended brand. For example, if your website colors are blue and white, and your logo is red, we recommend using those same colors throughout your motion graphics. Plus if you have some design elements on your website, i.e. circles or arrows, its recommended to use those in the motion graphics design as well. Especially if the video will be living on your website.

A few words about video editing techniques

Mentioned in the section above, editing and formatting is an important part of the final stage of the video production process, so here’s what you need to know:

Terminology knowledge helps – While discussing video compression formatting with your editor or video production company, words, like, “compression,” and “codec” come up often. Compression is the process of making a video file smaller. Codec, the combination of the two words, compression and decompression, refers to specific software or hardware that shrinks or expands video data into a certain video format.

Size counts – Video compression formatting is simply the process of making a video into a usable size, depending on where you plan to distribute it. For maximum usability, ask to have your video produced in three sizes: small, which is 640×360 pixels – a standard size for YouTube; medium, which is 854×480 or 960×540; and large, which is normally 1280×720.

Compression types matter – The two types of video compression is lossy and lossless. Both have distinct advantages and disadvantages. To keep it simple, lossy compression involves losing some of the original data, however, it helps to make files much smaller, and it usually takes a serious amount of data loss to see an effect on the quality. Lossless compression will give you high quality results, but the file will be larger and not suitable for all platforms.

Don’t forget the audio

Some people get so involved in the images in a video; they forget to pay attention to the audio, which is an important component of the video production process.

Safe and sound – The editor usually edits the sounds, music and dialogue separately, and then applies them to the video to enhance the footage. The purpose of sound design is to help the images flow smoothly from beginning to end.

The latest and greatest – Make sure that your video editor or production company uses the latest, professional audio equipment and the audio software. Since improvements and innovations are constantly emerging, do your homework to find out what the best video editors are currently using and then make sure your editor has similar equipment. They don’t need equipment or programs that came out yesterday, but they should be relatively up to date.

Give it a listen – Ask to hear the soundtrack early in the editing process and try to work closely with your editor along the way. Provide your ideas on what you’d like to see during the video. This will avoid having to start all over when the video is completed and you realize it doesn’t reflect your vision.

Once everything is completed, you have your final cut. If you’ve been proactive during the entire process, you’ll end up with an engaging video that generates the results you want.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
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Film crew dusk

The Second Stage of the Video Production Process: Production

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Although the production stage is often the shortest of the three stages within the video production process, pre-production, production and post-production, it’s the most important, because there’s usually only one opportunity to film the footage required. In order to reshoot, the weather conditions, environments, attire and grooming must be identical and scheduling conflicts often arise. In addition, reshoots add to production expenses. Here are the key players you need to have in place to make certain things go smoothly throughout the production stage:

The Star of the Show: Your Director

This may surprise you, but this person is by far the star of the show. The production stage begins with your director and ends with your director, so make sure you have the best you can find and afford. Everyone needs to listen to the director carefully. The director also manages the shooting schedule, so all participants must double check with them, so they know when to appear on the set. Your director tells the actors what to do and say, and is the one who coordinates the entire production process from start to finish.

Behind the Scenes Superstars: Your Crew

The crew handles everything to do with the set. They are the ones who make sure all the equipment is set up, tested to make sure it works, and safely secured with tape and sandbags. They also break everything down at the end of the shoot. In addition, they evaluate the shooting area and check the audio. They also place all of the props and signage for the shoot and make sure all security precautions are in order.

Front and Center: Your Actors/ Talent

The talent must be aware of their schedules, so they show up when the director needs them there for the shooting. In addition, all of the talent must be familiar and comfortable with the environment, so they don’t look awkward and out of place. They also are responsible for their general appearance and must arrive well rested and ready to shoot. Your talent should be professionals who follow the director’s cues closely.

Making Everyone Look Fabulous: Your Makeup Artist

Not every shoot requires a Makeup Artist, but when necessary, it is the makeup artist’s sole responsibility to ensure your talent looks their very best. They should have the expertise to take lighting conditions, environmental factors and various skin types into consideration. They aren’t just responsible for make-up; they can also check hairstyles, wardrobes and the general appearance of your talent, too.

video production process, film crew at dusk

All of these key players contribute to the success of your video production. Each one of them is important, but all of them must communicate and cooperate as a team in order for things to go smoothly. Everyone needs to understand their role in the production, as well as the schedule and location. For these reasons, if you take your time to hire professionals with skills and experience, the production will be a success, and you can move on to the third and final stage, post-production.

Also make sure to read: How to Modularize Your Video

We provide high end, affordable video production services in San Diego, Los Angeles and all over the U.S.A. To see examples of our work, please visit our Video Gallery.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

storyboard

The First Stage of the Video Production Process: Pre-Production

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The video production process includes three main parts: pre-production, production and post-production. The process of producing a video is very much like cooking, because both activities rely on careful preparation in order to turn out successfully. For example, a good chef always does some research before making something new or before using an ingredient they have never tried before, and the same goes for making an interesting, engaging video. Think of your script as the list of ingredients, and your images, sound and crew as the main recipe. Remember, everything you do in pre-production affects the next two stages, as well as the finished product. By making the effort to plan everything out beforehand and then get your ingredients organized, you’ll save much time, money and stress overall.

Pick a dish

Spend some time thinking about what you want your video to do for you. Determine exactly who your target audience is, and what message you want the video to convey to them. You’ll want to use that information to create the right style and pace using music, speech and visual cues. The content of your video should be interesting and easy for your viewers to relate to, so it will engage them. If you plan to produce a marketing video, for example, you’ll want to use your video to show your potential customers why they should employ your services, instead of going somewhere else.

Hire the kitchen crew

This is where you should make the important decision on whether to employ the help of an experienced video production company or to go it alone. There are many video production companies, with a range of experience and costs, so shop around. Go to their websites, watch examples of their videos and talk to them. Find a video production company that aligns with the level of participation that you require to produce your video, which depends on your level of video production knowledge, as well as your budget. A good video production company will work behind the scenes to help you find the best crew, actors, and locations. They can also take care of the legal aspects, such as copyright laws and permissions.

Find the perfect recipe

Start by creating a basic outline that includes the main points you want to make to your viewers. Use that outline to complete a script, or hire a professional scriptwriter to do that for you. The script should include the text of anything spoken in your video, for narration to voice overs. Divide the script visually into two columns in a logical sequence. The left column should cover all of the narration and music. The right column should include a detailed description of each scene. Add important information, such as locations and suggested times of each shot to help the director. Everything needs to be included in the script, and then everyone involved should agree on the final version before the actual shoot.

Assemble your ingredients

video production example of a storyboardWhen you’ve finished the script, it’s time to put together the shot list, which is also called a storyboard. The storyboard resembles a comic strip that details each scene, such as dialogue and appearance. It helps ensure a smooth, logical flow to the video and helps you see what the final product will look like. Add explicit details and annotations to guide the person who will be directing the actual shoot. Make sure to meet with the director or video production company to work on the storyboard, to ask questions and to fill in all the blanks well before the day of filming. Even if someone else does the storyboard for you, you’ll still want to meet with them to look it over and ask questions.

By following these steps, you can proceed with confidence and peace of mind, with a solid idea of how your video will sound and look to your intended audience. Now that you have taken the time to find a great recipe and assembled all the important ingredients, you are ready for the production stage.

Also make sure to read: Seven Ways to Leverage Multimedia on Your Website

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.


Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us