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The First Stage of the Video Production Process: Pre-Production

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The video production process includes three main parts: pre-production, production and post-production. The process of producing a video is very much like cooking, because both activities rely on careful preparation in order to turn out successfully. For example, a good chef always does some research before making something new or before using an ingredient they have never tried before, and the same goes for making an interesting, engaging video. Think of your script as the list of ingredients, and your images, sound and crew as the main recipe. Remember, everything you do in pre-production affects the next two stages, as well as the finished product. By making the effort to plan everything out beforehand and then get your ingredients organized, you’ll save much time, money and stress overall.

Pick a dish

Spend some time thinking about what you want your video to do for you. Determine exactly who your target audience is, and what message you want the video to convey to them. You’ll want to use that information to create the right style and pace using music, speech and visual cues. The content of your video should be interesting and easy for your viewers to relate to, so it will engage them. If you plan to produce a marketing video, for example, you’ll want to use your video to show your potential customers why they should employ your services, instead of going somewhere else.

Hire the kitchen crew

This is where you should make the important decision on whether to employ the help of an experienced video production company or to go it alone. There are many video production companies, with a range of experience and costs, so shop around. Go to their websites, watch examples of their videos and talk to them. Find a video production company that aligns with the level of participation that you require to produce your video, which depends on your level of video production knowledge, as well as your budget. A good video production company will work behind the scenes to help you find the best crew, actors, and locations. They can also take care of the legal aspects, such as copyright laws and permissions.

Find the perfect recipe

Start by creating a basic outline that includes the main points you want to make to your viewers. Use that outline to complete a script, or hire a professional scriptwriter to do that for you. The script should include the text of anything spoken in your video, for narration to voice overs. Divide the script visually into two columns in a logical sequence. The left column should cover all of the narration and music. The right column should include a detailed description of each scene. Add important information, such as locations and suggested times of each shot to help the director. Everything needs to be included in the script, and then everyone involved should agree on the final version before the actual shoot.

Assemble your ingredients

video production example of a storyboardWhen you’ve finished the script, it’s time to put together the shot list, which is also called a storyboard. The storyboard resembles a comic strip that details each scene, such as dialogue and appearance. It helps ensure a smooth, logical flow to the video and helps you see what the final product will look like. Add explicit details and annotations to guide the person who will be directing the actual shoot. Make sure to meet with the director or video production company to work on the storyboard, to ask questions and to fill in all the blanks well before the day of filming. Even if someone else does the storyboard for you, you’ll still want to meet with them to look it over and ask questions.

By following these steps, you can proceed with confidence and peace of mind, with a solid idea of how your video will sound and look to your intended audience. Now that you have taken the time to find a great recipe and assembled all the important ingredients, you are ready for the production stage.

Also make sure to read: Seven Ways to Leverage Multimedia on Your Website

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.


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How to Get the Most from Your Online Marketing Video

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You’ve worked long and hard to produce your online marketing video and it’s ready to share with the world, but how do you go about getting it the attention it deserves? The obvious answer to that question is to post it on several video sharing websites, but that’s simply not enough. You need to let people know about your video and then encourage them to watch it. A good marketing video also engages viewers by giving them the opportunity to comment and share it with others. All this sounds easy, but exactly how do you go about marketing your online marketing video? Here are some helpful tips that can help you get the most exposure for your online marketing video:

1. Start with the title.

Give your video an interesting title that sparks people’s interest. Consider it like a newspaper headline, also called a “tease,” because it should make readers want to delve deeper into the article to find out more. You’ll also want to incorporate relevant keywords, but don’t just guess. Look at your website, as well as similar websites to see the words used to describe your type of business and then think about the words and phrases that people commonly input to search engines in order to find it.

2. Utilize VSEO techniques.

Video Search Engine Optimization is the newest marketing buzzword, but VSEO means using many of the same basic SEO techniques for your written content as you would for your marketing video. Search engines can’t watch your video, so they use textual hints instead. This means you’ll want to optimize the meta content you embed within the video file itself. Add the same keywords used in your title to your description and tags. Don’t forget to include your main title keywords in the actual file name of the video, as well. If the video sharing site has a description box, start with your URL first, then add a short description using your targeted keywords.

3. Map it.

Another effective way to attract search engines to your marketing video is to catalog your video files in your video site map and media XML files. Your web pages can serve as a map for search engines like Google if you embed your videos into pages on your site that relate to your video. If you aren’t sure exactly how to map your online marketing video, the Google help pages explains the process in depth.

4. Use an interesting thumbnail.

On most video sharing sites, like YouTube, you have the opportunity to use a frame from your video. In fact, most video sharing sites will automatically create a few to choose from, so pick an attractive and engaging thumbnail. Most of these sites have specific instructions in their help pages on how to do this, as well.

5. Brand it.

You can add a text box to your video to show your website’s URL and add some brief, key information about your business. Another way to brand your video is to display your company logo on the screen. The logo should be noticeable, but not intrusive. You can choose to show it throughout the video, but to avoid annoying and therefore, losing your viewers, try to show it at times throughout the video that you feel is relevant.

6. Start a buzz.

video-wall-online-marketing-videoSend emails and supply your video link to as many related websites, forums and blogs as possible. You can comment on a forum and add your video link, but be sure to check their rules to make certain it is not a violation of their policy. Go to forums and blog sites that are fitting instead of posting randomly. You can also send emails to people on your email contact lists to ask them to spread the word. You should post or add a link to your video on all of your social media accounts, such as Twitter and Facebook, too.

7. Post in related video sections.

When you post your online marketing video on various video-sharing sites, look for videos with a high number of views and similar content and then add your video link as a related video in the comments area. You can also look at these high-ranking videos and use similar keywords in your own video tags to help search engines find your video easily.

8. Encourage comments and “likes.”

Wherever you post your online marketing video, you can spark interest by commenting on your own video and “Liking” it, too. Ask others to do the same to help create a domino effect. You can try ending your video with a call to action or a question – it’s human nature to want to respond accordingly. Engage your audience by encouraging them to share their views and experiences with you.

9. Make your viewers want to see more.

While creating your first marketing video, consider the big picture. The best approach is to make a series of small, engaging videos that logically relate to each other. That way, you can avoid forcing your viewers to watch a long, drawn out video. If they want to see more, you can provide a link to the next video. Try to keep the length of your marketing video between two and four minutes at most.

With these simple tips, you will get the most exposure possible for your online marketing video. Remember to be creative – don’t just toss a sales pitch out there – provide your viewers with interesting, but authoritative content. Engage your viewers by requesting their input and don’t be afraid to let everyone know about your video. You’ll be delighted by the great results you’ll get using VSEO and other online video marketing tools. With just a little bit of effort, your video can draw more attention to your business and attract new customers.

We are here to help you make an effective video presentation, so you can take your company to the next level and beyond. To learn more, please visit “Why Choose Us.”

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

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Eight Reasons Why You Should Use Marketing Videos

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A well-known marketing strategy is to add fresh content to your site regularly, but you may wonder what type of content is the most effective. Most people think of written content, which they can pepper with keywords, so various search engines can find and index their website. Although this is one way to get your website noticed, the effectiveness of video has increased exponentially due to the growing popularity of mobile media. More and more people are accessing the Internet via smart phones, e-readers and tablets. Recent studies show that the majority of web traffic driven by video will dramatically increase over the following months, reaching an all-time high by the end of 2013. Here are eight important reasons why you should use marketing videos.

1. Video is cost-effective.

You get the most bang for your buck when you use marketing videos, because they are relatively inexpensive to create. It is a known fact that more website viewers are attracted to sites that feature videos and once there, they stay much longer. Video translates over a variety of devices, unlike text. If you have ever attempted to read a large block of text over a cell phone, you know that it can be frustratingly difficult.

2. Video engages your website visitors.

Video allows your customers to become familiar with you and your business quickly, which helps them form a personal connection that translates into sales. Online video is an easy way for people to learn about your business while in a comfortable environment. This is a no-brainer. Ask yourself this: As a consumer, would you rather sort through several paragraphs of text and web pages to learn more about a business, or would you rather watch a short video that is interesting and entertaining?

3. Spreading the word with video is simple, yet effective.

Have you ever heard of an article going viral? In most cases, you can only publish your written content in one place; however, you can share your marketing video in many venues. You may want to syndicate your video in various websites, such as YouTube and Blip, for example. You should also embed the link to your video on your own website and Facebook pages. You even can ask others to add your video or the link to your video to their own websites and social media pages, like Facebook, Twitter and Pinterest, for example.

4. Video marketing makes you stand out from all the rest.

Adding video to your content engages people quickly, therefore your site will not only attract more viewers, they will stay longer and be encouraged to return. A good marketing video helps your visitors get to know you faster and easier, making them have much more trust and confidence in you and your business. Video is a tool that sparks excitement about your business and that excitement is not only contagious, it helps your business grow.

5. Video produces superb search rankings.

According to the latest research, web pages containing videos have an advantage over text when it comes to search engines. In addition, studies show that when searched on the web, video gets three times the clicks as articles without videos. Search engines find and index video more efficiently than plain text.

6. Video enhances email-marketing strategies.

When you add your marketing video to your customer emails, you can engage them as much as 200 to 300 percent more than text emails. The simplicity of clicking on your video inside the email makes it easier for people to visit your site. Once on your website, video encourages them to stay longer and purchase your product or services.

7. Video is the gift that keeps on giving.

Once people have viewed your video, you can then ask them to upload their own videos showing them using or describing your product. Invite your visitors to embed your videos on their web pages, too. You can also increase links back to your main website by using multiple video sharing sites. Trust is a strong factor when consumers need to choose one business over another. Consider using customer testimonials, but not with text, with video showing real people talking about their experience using your business. This creates a solid trust factor, giving your business a definite advantage over others.

8. Video is extremely versatile.

The ways you can use video to market your product or services are innumerable. Create a video that tells your visitors about your business and what it can do for them. Use an online video as a virtual tour, showing viewers what is available on your website or what your physical location looks like. Make a video that demonstrates how to install, set up or use your product. Videos can be a great way to display new products or services, and to announce special offers.

marketing-videos-reasonsAdding effective marketing videos to your website increases traffic, keeps visitors there longer and encourages them to return often. This, in turn, raises your search engine rankings, which helps to get the word out about your product or service, increasing sales. You do not have to invest a large sum of money and there are varieties of ways to share your video, so you get the best results from producing it. Adding marketing videos can become habit forming – but you can rest assured, using video to market your business is a good habit that produces great results.

Now that you understand why you should use marketing videos, you are ready for the next helpful article, “Ten Tips for Creating an Effective Online Video.”

Contact us to learn more about producing a video for your organization, or visit our Video Gallery to see examples of our work.

 

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

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Ten Tips for Creating an Effective Online Video

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Most business owners know that creating a website and posting online videos are effective ways to increase their customer base, but not everyone understands how to create engaging online videos that make visitors want to stay longer and ideally, purchase goods or services. Here are ten tips to help you produce effective online videos.

1. Provide Information

Determine the main objective for your video and write a script before you start filming. Include useful content to add value to your video and spark people to ask questions and make comments.

2. Target Your Audience

Consider the demographic group you want to target and tailor the language and terminology of the video to that specific group. For example, a video using the common lingo for fishing enthusiasts encourages them to share it with other anglers.

3. Include Quality Lighting and Audio

There’s nothing worse than watching a video with bad audio – your visitors will most likely exit, rather than watch the entire thing. The same rule applies to lighting. Good lighting makes your video look professional and appealing.

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4. Use a Professional Camera

Use the best quality camera you can afford. Don’t skimp on quality, because a great video that’s enjoyable to watch is one that people will share more often. People can tell if you use a low-quality camcorder or Flip camera, which will reflect negatively on your business.

5. Be Spontaneous

Make your video engaging by using unscripted on-camera interviewees to create an emotional connection with viewers.

6. Create Motion Graphics

Motion graphics are basically graphics or text in motion. Created by a motion graphics artist, an example would be an animation of your logo. Motion graphics/or animation technology creates the illusion of movement. Combine them with sound effects or music to create a powerful effect.

7. Add Upbeat Music

Everyone loves upbeat music and using it will make people want to watch your video in its entirety. Find music that is compatible with the message in the video.

8. Edit, Edit, Edit

Take time to edit your video, so it looks clean and the message is clear. Unnecessary footage makes videos too long and the objective of the video can become lost. Remember, you only have a small amount of time to engage your target audience.

9. Create High Quality Video Compressions

High quality video compression minimizes image data, which helps reduce the consumption of resources while still displaying your video in excellent quality. This is especially helpful for the Internet and the wide array of electronic devices used nowadays to access it.

10. Promote and Analyze

Add tags and descriptions to your video to increase views and then market it via social media and blogging. Use call to action items to engage your viewers, such as a referral to your website or a list of related articles. Provide an area to add comments and to sign up for weekly email tips.

By following these ten tips, you can create effective online videos that will engage visitors to stay on and return to your website. It’s a win-win situation: you provide interesting, usable information to your viewers and they in turn will help to spread the word about your business.

Before you take the next step, contact us or visit our video gallery to see some of our recent work.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

San Diego Video Production

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Video Builders is a small corporate video production company comprised of passionate, creative professionals anxious to work on your project. We are not a HUGE production house. We do not have a HUGE studio with tons of employees and a ton of overhead.
How does this benefit you? We produce the same quality content as the ‘Big Guys’ for a fraction of the cost.
Have you ever built something custom, from the ground up? A car, house, computer, furniture, model plane etc? Well then you’ll like Video Builders. That’s exactly what we do, but with video. Every project is customized to you, the client. We don’t have a “cookie cutter” process. That’s because we listen to your specific needs, and we work tirelessly building your video until you are happy with the end product.
With well over a decade of experience, dealing with hundreds of companies across the United States, we are quite simply, good at video production, and we are good at working with our clients, just like you are good at your business.
Let us prove it to you. Please take a look at some of our samples in our video gallery and hopefully, we’ll have the pleasure of meeting you one day. Contact us for your San Diego Video Production.