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The Third Stage of the Video Production Process: Editing

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After all the planning and shooting is complete, it’s time to put everything together to form one coherent piece, much like assembling a jigsaw puzzle. The third and final stage of the video production process involves several steps and typically takes longer than the first two stages. The final stage is crucial, so if you don’t know how to edit a video, you need to make sure to use the expertise of an experienced editor or video production company. This third stage can make or break your video and includes video and soundtrack editing, motion graphics, and producing the video in multiple compression formats for final distribution.

Collaborating with a video editor or production company

Here are some important collaboration tips to help ensure your video is what you envisioned:

Be proactive – Ask and answer questions promptly and communicate often throughout the process. Also called the rough cut, viewing this will help give you some ideas and suggestions that will make the final product exactly what you want.

Start from the beginning – Ask for a sample, or a first draft at the beginning of the editing process to avoid problems later. It’s much easier to fix things early on than to have the entire video done wrong and have to start all over again.

Give feedback – Don’t be afraid to give an honest opinion on how you feel about what you see, so everyone is on the same page. Jot down your suggestions and questions, and then submit them in one document or a single email communication. Write them in a clear, concise manner to help the editor make the changes easier and faster.

Find out about formatting – Ask about formatting and find out what you’ll need for your purposes when it comes time to distribute your video. Make sure your editor or production company completes the video in several compression formats, so you can use them in multiple places. A professional editor or video production company will be happy to answer your questions completely and promptly.

Ideas in motion

Motion graphics are graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. To see examples of motion graphics, visit our video gallery.

video production processConsistency – The most important thing to know about motion graphics is that you need to make sure they are consistent throughout your video. This means that the colors, look and feel of the motion graphics should all look the same. An example of this would be if you had one full screen graphic that used the font Arial in the color blue, then the next graphic used the font Times New Roman in purple, this is not what you consider ‘consistency’ amongst your motion graphics. Keep your graphics simple, clean, consistent and your viewers will thank you.

Match your brand The design of your motion graphics is extremely important. Too many times, we see videos where the motion graphics simply do not match the colors or the logo of the intended brand. For example, if your website colors are blue and white, and your logo is red, we recommend using those same colors throughout your motion graphics. Plus if you have some design elements on your website, i.e. circles or arrows, its recommended to use those in the motion graphics design as well. Especially if the video will be living on your website.

A few words about video editing techniques

Mentioned in the section above, editing and formatting is an important part of the final stage of the video production process, so here’s what you need to know:

Terminology knowledge helps – While discussing video compression formatting with your editor or video production company, words, like, “compression,” and “codec” come up often. Compression is the process of making a video file smaller. Codec, the combination of the two words, compression and decompression, refers to specific software or hardware that shrinks or expands video data into a certain video format.

Size counts – Video compression formatting is simply the process of making a video into a usable size, depending on where you plan to distribute it. For maximum usability, ask to have your video produced in three sizes: small, which is 640×360 pixels – a standard size for YouTube; medium, which is 854×480 or 960×540; and large, which is normally 1280×720.

Compression types matter – The two types of video compression is lossy and lossless. Both have distinct advantages and disadvantages. To keep it simple, lossy compression involves losing some of the original data, however, it helps to make files much smaller, and it usually takes a serious amount of data loss to see an effect on the quality. Lossless compression will give you high quality results, but the file will be larger and not suitable for all platforms.

Don’t forget the audio

Some people get so involved in the images in a video; they forget to pay attention to the audio, which is an important component of the video production process.

Safe and sound – The editor usually edits the sounds, music and dialogue separately, and then applies them to the video to enhance the footage. The purpose of sound design is to help the images flow smoothly from beginning to end.

The latest and greatest – Make sure that your video editor or production company uses the latest, professional audio equipment and the audio software. Since improvements and innovations are constantly emerging, do your homework to find out what the best video editors are currently using and then make sure your editor has similar equipment. They don’t need equipment or programs that came out yesterday, but they should be relatively up to date.

Give it a listen – Ask to hear the soundtrack early in the editing process and try to work closely with your editor along the way. Provide your ideas on what you’d like to see during the video. This will avoid having to start all over when the video is completed and you realize it doesn’t reflect your vision.

Once everything is completed, you have your final cut. If you’ve been proactive during the entire process, you’ll end up with an engaging video that generates the results you want.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
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Film crew dusk

The Second Stage of the Video Production Process: Production

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Although the production stage is often the shortest of the three stages within the video production process, pre-production, production and post-production, it’s the most important, because there’s usually only one opportunity to film the footage required. In order to reshoot, the weather conditions, environments, attire and grooming must be identical and scheduling conflicts often arise. In addition, reshoots add to production expenses. Here are the key players you need to have in place to make certain things go smoothly throughout the production stage:

The Star of the Show: Your Director

This may surprise you, but this person is by far the star of the show. The production stage begins with your director and ends with your director, so make sure you have the best you can find and afford. Everyone needs to listen to the director carefully. The director also manages the shooting schedule, so all participants must double check with them, so they know when to appear on the set. Your director tells the actors what to do and say, and is the one who coordinates the entire production process from start to finish.

Behind the Scenes Superstars: Your Crew

The crew handles everything to do with the set. They are the ones who make sure all the equipment is set up, tested to make sure it works, and safely secured with tape and sandbags. They also break everything down at the end of the shoot. In addition, they evaluate the shooting area and check the audio. They also place all of the props and signage for the shoot and make sure all security precautions are in order.

Front and Center: Your Actors/ Talent

The talent must be aware of their schedules, so they show up when the director needs them there for the shooting. In addition, all of the talent must be familiar and comfortable with the environment, so they don’t look awkward and out of place. They also are responsible for their general appearance and must arrive well rested and ready to shoot. Your talent should be professionals who follow the director’s cues closely.

Making Everyone Look Fabulous: Your Makeup Artist

Not every shoot requires a Makeup Artist, but when necessary, it is the makeup artist’s sole responsibility to ensure your talent looks their very best. They should have the expertise to take lighting conditions, environmental factors and various skin types into consideration. They aren’t just responsible for make-up; they can also check hairstyles, wardrobes and the general appearance of your talent, too.

video production process, film crew at dusk

All of these key players contribute to the success of your video production. Each one of them is important, but all of them must communicate and cooperate as a team in order for things to go smoothly. Everyone needs to understand their role in the production, as well as the schedule and location. For these reasons, if you take your time to hire professionals with skills and experience, the production will be a success, and you can move on to the third and final stage, post-production.

Also make sure to read: How to Modularize Your Video

We provide high end, affordable video production services in San Diego, Los Angeles and all over the U.S.A. To see examples of our work, please visit our Video Gallery.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

Motion Graphics

6 Ways to Destroy Your Competition With Video Production Services

By | Video Production Articles, Video Production Tips | No Comments

Quality Motion Graphics, video production services

When you’re “the one” responsible for producing that next big hit for your company, things like quality cameras, lighting and sound immediately come to mind, but what about motion graphics? If you’re not sure what that is, it’s the logos, text and graphics that move within your video. Motion graphics, when done right, will transform your video from one that puts people to sleep into one that grabs their attention and drives them to take action. It’s kind of like the difference between a poorly designed website, and one that smacks you in the face and says “hey, look at me, I’m awesome, buy what I’m selling!” If you are using motion graphics, good for you, but read on because you just might not be doing it right!
Graphic Overlays used in video production services

1. Use Graphic Overlays

Graphic overlays are placed on top of existing footage within your video to convey information like important points, locations, topics or quotes. Graphic overlays communicate information within an image or video that would otherwise not be conveyed, which guarantees the viewer will remember it. And placing a graphic overlay that corresponds with what the voice over is saying is also a surefire way to get the message across to your viewers.
Clean & Simple Graphics used in video production services

2. Keep it Clean & Simple

The most effective motion graphics are ones that have simple, easy-to-read designs with the most basic movement. You want your motion graphics to be professionally designed, but also get the message across. Use popular design fonts, solid colors, and provide your information in a condensed format. When your graphics have too much information on the screen at once, your viewer will feel overwhelmed and potentially leave the page.
Logo Animation Bookends used in video production services

3. Logo Animation Bookends – Call to Action

It’s always a good idea to animate your logo with your website address and place this at the end of your video. A well done logo animation is a great way to promote your brand, and including your website address is a great way to ensure the viewer knows where to find you online. If you’re producing a video blog, consider putting this logo animation in the beginning of your video to brand your video blog series.
Chapter Markers used in video production services

4. Include Chapter Markers

When producing a video that has multiple topics within the same video, consider using chapter markers. This is a great way to let the viewer know what topic is coming up next. It’s also a great way to keep their attention throughout the video and increases your chances that they will stick around until the end.
Watermarks used in video production services

5. Watermark Your Videos

While it is rare, it does happen. You produce an awesome video and someone else decides to steal your content, re-purpose it, and call it their own. A watermark will prevent this from happening. It’s also a good way to remind the viewer how they can get in touch with you. Just place your logo and or website address in one of the four corners of the video and boom, you’ll be protecting your work.
Be True to Your Brand when producing videos

6. Be True to Your Brand

If you’re like most companies, you have a preferred font and color scheme within your logo and your website that matches your brand. When producing videos for your company, it’s highly recommend to stick to these same colors and fonts whenever possible. A good example is Apple, they always use the same font and you can almost always expect a clean white backdrop when they’re promoting their newest product.

Bonus information

Once your video is complete, whether you post it on YouTube, Vimeo or another video hosting service, make sure to include a brief description about the video and always include a link to your website in the description box.

All of the images in this article are actual projects produced by Video Builders.

Still not sure what motion graphics are? Take a look at a recent video we produced, which is made up of 100% motion graphics:

Also make sure to read: Seven Ways to Leverage Multimedia on Your Website

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If you’re looking for a quality video production company that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.


Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us


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[custom_frame_left][overlay image=”http://videobuilders.net/wp-content/uploads/2014/02/JMclaughlin2.jpg” alt=”cool image” title=”uAttend Commercial”]

uAttend Commercial


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J.McLaughlin of Manhattan, NY shares why uAttend is crucial to their success.

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[custom_frame_left][overlay image=”http://videobuilders.net/wp-content/uploads/2014/02/BankX.png” alt=”cool image” title=”Bank X”]

Bank X


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The newest fad in banking. No branches, no fees. It’s all online!

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[custom_frame_left][overlay image=”http://videobuilders.net/wp-content/uploads/2014/02/VentureLinks.png” alt=”cool image” title=”uAttend Commercial”]

LPGA Founders Cup


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Reality show teaser. 3 LPGA Professionals tee off from the roof of the JW Mariott in Phoenix.

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[custom_frame_left][overlay image=”http://videobuilders.net/wp-content/uploads/2014/02/Skoglin1.jpg” alt=”cool image” title=”Skoglin Real Estate TV Show”]

Skoglin Real Estate TV Show


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Tim Skoglin takes us on a tour of 6 different models within the Stonecrest Village community in San Diego.

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[custom_frame_left][overlay image=” http://videobuilders.net/wp-content/uploads/2014/02/Obu1.jpg” alt=”cool image” title=”Obu Interactive”]

Obu Interactive


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Obu in San Diego provides custom marketing to attorneys across the U.S.

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Zingle


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Zingle integrates texting services into your business for faster service, more revenue and stronger loyalty.

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storyboard

The First Stage of the Video Production Process: Pre-Production

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The video production process includes three main parts: pre-production, production and post-production. The process of producing a video is very much like cooking, because both activities rely on careful preparation in order to turn out successfully. For example, a good chef always does some research before making something new or before using an ingredient they have never tried before, and the same goes for making an interesting, engaging video. Think of your script as the list of ingredients, and your images, sound and crew as the main recipe. Remember, everything you do in pre-production affects the next two stages, as well as the finished product. By making the effort to plan everything out beforehand and then get your ingredients organized, you’ll save much time, money and stress overall.

Pick a dish

Spend some time thinking about what you want your video to do for you. Determine exactly who your target audience is, and what message you want the video to convey to them. You’ll want to use that information to create the right style and pace using music, speech and visual cues. The content of your video should be interesting and easy for your viewers to relate to, so it will engage them. If you plan to produce a marketing video, for example, you’ll want to use your video to show your potential customers why they should employ your services, instead of going somewhere else.

Hire the kitchen crew

This is where you should make the important decision on whether to employ the help of an experienced video production company or to go it alone. There are many video production companies, with a range of experience and costs, so shop around. Go to their websites, watch examples of their videos and talk to them. Find a video production company that aligns with the level of participation that you require to produce your video, which depends on your level of video production knowledge, as well as your budget. A good video production company will work behind the scenes to help you find the best crew, actors, and locations. They can also take care of the legal aspects, such as copyright laws and permissions.

Find the perfect recipe

Start by creating a basic outline that includes the main points you want to make to your viewers. Use that outline to complete a script, or hire a professional scriptwriter to do that for you. The script should include the text of anything spoken in your video, for narration to voice overs. Divide the script visually into two columns in a logical sequence. The left column should cover all of the narration and music. The right column should include a detailed description of each scene. Add important information, such as locations and suggested times of each shot to help the director. Everything needs to be included in the script, and then everyone involved should agree on the final version before the actual shoot.

Assemble your ingredients

video production example of a storyboardWhen you’ve finished the script, it’s time to put together the shot list, which is also called a storyboard. The storyboard resembles a comic strip that details each scene, such as dialogue and appearance. It helps ensure a smooth, logical flow to the video and helps you see what the final product will look like. Add explicit details and annotations to guide the person who will be directing the actual shoot. Make sure to meet with the director or video production company to work on the storyboard, to ask questions and to fill in all the blanks well before the day of filming. Even if someone else does the storyboard for you, you’ll still want to meet with them to look it over and ask questions.

By following these steps, you can proceed with confidence and peace of mind, with a solid idea of how your video will sound and look to your intended audience. Now that you have taken the time to find a great recipe and assembled all the important ingredients, you are ready for the production stage.

Also make sure to read: Seven Ways to Leverage Multimedia on Your Website

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.


Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

Interview

Why You Should Avoid Producing Your Own Marketing Videos

By | Video Production Articles, Video Production News, Video Production Tips | No Comments

If you needed a root canal, you would see a specially trained dental professional to help you, right? The same goes for video production. When done by an amateur, it looks that way; you only have one chance to put your best foot forward using an online marketing video.

A well-constructed, professionally polished video encourages your website visitors to stay longer, return more often and encourages them to share the news about your business. The best outcome possible, one that is easily attainable with an effective online marketing video, is when people feel compelled to not only become your customer, but to continue being a customer for many years to come.

Once you have made the decision to produce an online marketing video, the next step is to choose how to accomplish it. Although modern advancements in technology, such as inexpensive video cameras and editing software have made it simpler to make your own video, the process is not as easy as it appears. Self-produced marketing videos are best suited for personal blogs, not for your business. Here are some important reasons why you should consider hiring a video production company:

Professional Expertise

It is crucial to create a professional looking video with the perfect mixture of quality audio, music, properly directed camera footage, motion graphics, and professional editing. This marketing video is one of the things your potential customers will use to decide whether or not they want to do business with you. When it comes to video, even the tiniest mistake seems magnified, which drives people away. Video production is a combination of art and science, and video production professionals spend a large amount of time studying and perfecting their skills. Most professional video companies have the experience to know what works online and does not, because they create videos day in and day out.

Positive Public Image

Why spend your time and money on an online marketing video that is going to detract from your business image? Shaky footage, poor audio and inconsistent storylines all make your business look unprofessional and may even turn potential customers away. It is worth investing the money to post a video on your website that makes people want to use your business. You have a limited amount of opportunities to project a positive public image, so why waste that on an amateurish video that makes people want to hit the exit button?

Post Production

A good video production company understands post production and uses it to take your marketing video to the next level. They take the time during post production to color correct the video footage, adjust sound and music, remove unneeded frames and much more. They can also make certain that your video is clear and concise, flowing logically from beginning to end. Another important benefit is that a good video production company understands the latest marketing and advertising concepts, such as branding and viewer engagement, and utilizes them throughout the process.

Quality Equipment and Manpower

Interview-marketing-video-productionProfessional video production companies utilize the latest state-of-the-art cameras, computers and software to ensure you receive the highest quality online marketing video possible. Professional video producers have years of study, practice and experience and have developed an eye and ear in order to produce an effective video that will make your business stand out above the rest. Video production equipment and technologies are constantly changing, and only the best video production companies keep up with the changes of consumer tastes and video viewing habits. It is the job of the professionals to create engaging videos while you grow your business.

Save Time and Stress

By leaving the specifics to a professional video production company, you are free to do what you need to do: manage your company. They have the staff and expertise to take your video from concept to completion. This spares you a huge amount of time and worry, because the production company will find and hire actors, musicians, lighting technicians, video editors, advertising experts and music crews for you; however, they confer with you along the way, so you have a certain measure of creative control.

Save Money

Although it seems like a large expense to hire a video production company, consider the money saved by not having to purchase all of the expensive video equipment and software needed to make your video. In addition, you’ll save the expense of hiring and paying the manpower necessary to work both in front of, and behind the camera to help create your online marketing video. The video production company works with the same basic crew and each professional understands their role in the process, so they can produce your video quicker and more efficiently than if you put together your own crew. Time is money – and it takes time for a newly formed crew to learn how to communicate and cooperate with each other.

Video Production is a Partnership

You can consider the video production company that you hire as a partner to your business success. They work with you from beginning to end, creating a script for the video and then they hone it to reflect your voice and company vision. The video production company experts will help you develop a concept, create storyboards and scripts, plan the entire production and then create a set that results in a video that is professional and polished, improving the public image of your business exponentially.

Professional video creators study, train, produce and practice to develop the knowledge and expertise needed to create compelling and engaging videos that tell your story in the most effective and impactful manner. In other words, they are highly skilled at converting web visitors to loyal customers who will spread the word about your business to many others.

Video Builders handles high end, affordable corporate video production in San Diego, Los Angeles and Temecula. To see examples, visit the Video Gallery.

 

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us

Kevin_Steven Production2

Seven Ways to Leverage Multimedia on Your Website

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Multimedia is the process of integrating various types of audio and visual elements, such as music, sound, photographs, graphics, text and video. Most business owners understand the importance of using multimedia on their websites, but if you’ve never used it before, it can be a bit overwhelming. You may wonder about things like how to choose the best multimedia elements and the most effective ways to add them to your website. Here are a few tips to help you use multimedia services effectively.

1. Make lots of room

Multimedia uses a large amount of bandwidth and space, so keep that in mind when you initially create your website. Check with your web hosting provider to make certain you have enough bandwidth for your multimedia plans. To avoid space and bandwidth issues, consider posting your videos on a video-sharing website such as YouTube, Vimeo or Blip and embedding them into your own webpages. Another advantage to using such sites is that your video production will be more easily accessible to a larger number of people.

2. Do your homework

Brainstorm and research to come up with a basic concept for the message you want to convey to your online audience. Take some time to think about exactly what you want the content of your multimedia to do for your business. Multimedia is a great way to show potential customers the most positive aspects of your business and to create an atmosphere of credibility and professionalism. If you need some ideas, visit websites of similar businesses to see what types of multimedia they use. You can do a search on video-sharing websites like YouTube, Vimeo and Metacafe for examples, too.

3. Content, content, content

Develop your multimedia around your content, not the other way around. Give it your own voice and never copy – you want fresh, original content, not a boring sales pitch. For example, if you sell flowers, you’ll want to highlight your flower design skills or offer some basic advice, such as how to choose the best flower arrangement for specific occasions. During your production, you’ll want to let your potential customers know how and when to reach you, too.

4. Know your limitations

If you have no idea what to create and how to add it to your website, look for the services of a reputable multimedia production company. The cost of a talented production company will reap valuable rewards when you find yourself with lots of new and returning clients or customers. Help the production company help you by jotting down some basic ideas for your multimedia. It doesn’t have to be anything fancy as long as it presents your vision in a clear, concise fashion.

5. Think of all the possibilities

Kevin_Steven Production2-multimedia-servicesCheck your multimedia to be certain people can access it via as many operating systems and browsers as possible. Create your material for MAC, Windows and don’t forget Linux/Unix. You’ll also want to check your multimedia to see how it looks on all the widely used Internet browsers, like Firefox, Chrome and Internet Explorer, for example. Don’t forget to think about how your multimedia presentation looks when viewed on netbooks, smart phones and tablets, too. Avoid using something that forces people to add or install a plug in or program to access – this may just chase them away.

6. Be considerate

Create your multimedia so it will be accessible to everyone who wants to use it. Online readers and other assistive devices used by those who are hearing or vision-impaired perform better with smaller files. Avoid Flash animation or offer an alternative. Caption your multimedia, and create transcripts for all your audio and video files. Keep your multimedia presentations short in length, providing just enough information necessary. You can always produce a series of shorter presentations rather than an immense single file.

7. Give visitors a choice

Avoid allowing your multimedia to play automatically. Called splash pages, they don’t give visitors to your website a chance to decide if they want to play your multimedia or not. Visitors to your website may have their volume turned up from the last time they played the hottest new music video or they may be sitting in a quiet place, such as a restaurant, library or office. In addition, splash pages don’t always play nice with search engines, so just don’t use them.

By keeping the needs of your potential website visitors in the front of your mind, you can include engaging, interesting multimedia content on your website that will both appeal to and be accessible to the majority of Internet users. There is no need to limit your creativity; however, by using these seven simple tips, you’ll get the most out of any multimedia you implement on your own site.

We provide high end, affordable video production services in San Diego, Los Angeles and all over the U.S.A. To see examples of our work, please visit our Video Gallery.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
Home | About Us | Meet the Team | Video Gallery | Testimonials | Demo Reel | Contact Us


Featured Work

[custom_frame_left][overlay image=”http://videobuilders.net/wp-content/uploads/2014/02/JMclaughlin2.jpg” alt=”cool image” title=”uAttend Commercial”]

uAttend Commercial


J.McLaughlin of Manhattan, NY shares why uAttend is crucial to their success.
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[custom_frame_left][overlay image=”http://videobuilders.net/wp-content/uploads/2014/02/BankX.png” alt=”cool image” title=”Bank X”]

Bank X


The newest fad in banking. No branches, no fees. It’s all online!
[/overlay] [/custom_frame_left]

[custom_frame_left][overlay image=”http://videobuilders.net/wp-content/uploads/2014/02/VentureLinks.png” alt=”cool image” title=”uAttend Commercial”]

LPGA Founders Cup


Reality show teaser. 3 LPGA Professionals tee off from the roof of the JW Mariott in Phoenix.
[/overlay] [/custom_frame_left]

[custom_frame_left][overlay image=”http://videobuilders.net/wp-content/uploads/2014/02/Skoglin1.jpg” alt=”cool image” title=”Skoglin Real Estate TV Show”]

Skoglin Real Estate TV Show


Tim Skoglin takes us on a tour of 6 different models within the Stonecrest Village community in San Diego.
[/overlay] [/custom_frame_left]

[custom_frame_left][overlay image=” http://videobuilders.net/wp-content/uploads/2014/02/Obu1.jpg” alt=”cool image” title=”Obu Interactive”]

Obu Interactive


Obu in San Diego provides custom marketing to attorneys across the U.S.
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[custom_frame_left][overlay image=” http://videobuilders.net/wp-content/uploads/2014/02/Zingle1.jpg” alt=”cool image” title=”Zingle”]

Zingle


Zingle integrates texting services into your business for faster service, more revenue and stronger loyalty.
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video wall online marketing video

How to Get the Most from Your Online Marketing Video

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You’ve worked long and hard to produce your online marketing video and it’s ready to share with the world, but how do you go about getting it the attention it deserves? The obvious answer to that question is to post it on several video sharing websites, but that’s simply not enough. You need to let people know about your video and then encourage them to watch it. A good marketing video also engages viewers by giving them the opportunity to comment and share it with others. All this sounds easy, but exactly how do you go about marketing your online marketing video? Here are some helpful tips that can help you get the most exposure for your online marketing video:

1. Start with the title.

Give your video an interesting title that sparks people’s interest. Consider it like a newspaper headline, also called a “tease,” because it should make readers want to delve deeper into the article to find out more. You’ll also want to incorporate relevant keywords, but don’t just guess. Look at your website, as well as similar websites to see the words used to describe your type of business and then think about the words and phrases that people commonly input to search engines in order to find it.

2. Utilize VSEO techniques.

Video Search Engine Optimization is the newest marketing buzzword, but VSEO means using many of the same basic SEO techniques for your written content as you would for your marketing video. Search engines can’t watch your video, so they use textual hints instead. This means you’ll want to optimize the meta content you embed within the video file itself. Add the same keywords used in your title to your description and tags. Don’t forget to include your main title keywords in the actual file name of the video, as well. If the video sharing site has a description box, start with your URL first, then add a short description using your targeted keywords.

3. Map it.

Another effective way to attract search engines to your marketing video is to catalog your video files in your video site map and media XML files. Your web pages can serve as a map for search engines like Google if you embed your videos into pages on your site that relate to your video. If you aren’t sure exactly how to map your online marketing video, the Google help pages explains the process in depth.

4. Use an interesting thumbnail.

On most video sharing sites, like YouTube, you have the opportunity to use a frame from your video. In fact, most video sharing sites will automatically create a few to choose from, so pick an attractive and engaging thumbnail. Most of these sites have specific instructions in their help pages on how to do this, as well.

5. Brand it.

You can add a text box to your video to show your website’s URL and add some brief, key information about your business. Another way to brand your video is to display your company logo on the screen. The logo should be noticeable, but not intrusive. You can choose to show it throughout the video, but to avoid annoying and therefore, losing your viewers, try to show it at times throughout the video that you feel is relevant.

6. Start a buzz.

video-wall-online-marketing-videoSend emails and supply your video link to as many related websites, forums and blogs as possible. You can comment on a forum and add your video link, but be sure to check their rules to make certain it is not a violation of their policy. Go to forums and blog sites that are fitting instead of posting randomly. You can also send emails to people on your email contact lists to ask them to spread the word. You should post or add a link to your video on all of your social media accounts, such as Twitter and Facebook, too.

7. Post in related video sections.

When you post your online marketing video on various video-sharing sites, look for videos with a high number of views and similar content and then add your video link as a related video in the comments area. You can also look at these high-ranking videos and use similar keywords in your own video tags to help search engines find your video easily.

8. Encourage comments and “likes.”

Wherever you post your online marketing video, you can spark interest by commenting on your own video and “Liking” it, too. Ask others to do the same to help create a domino effect. You can try ending your video with a call to action or a question – it’s human nature to want to respond accordingly. Engage your audience by encouraging them to share their views and experiences with you.

9. Make your viewers want to see more.

While creating your first marketing video, consider the big picture. The best approach is to make a series of small, engaging videos that logically relate to each other. That way, you can avoid forcing your viewers to watch a long, drawn out video. If they want to see more, you can provide a link to the next video. Try to keep the length of your marketing video between two and four minutes at most.

With these simple tips, you will get the most exposure possible for your online marketing video. Remember to be creative – don’t just toss a sales pitch out there – provide your viewers with interesting, but authoritative content. Engage your viewers by requesting their input and don’t be afraid to let everyone know about your video. You’ll be delighted by the great results you’ll get using VSEO and other online video marketing tools. With just a little bit of effort, your video can draw more attention to your business and attract new customers.

We are here to help you make an effective video presentation, so you can take your company to the next level and beyond. To learn more, please visit “Why Choose Us.”

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
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Eight Reasons Why You Should Use Marketing Videos

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A well-known marketing strategy is to add fresh content to your site regularly, but you may wonder what type of content is the most effective. Most people think of written content, which they can pepper with keywords, so various search engines can find and index their website. Although this is one way to get your website noticed, the effectiveness of video has increased exponentially due to the growing popularity of mobile media. More and more people are accessing the Internet via smart phones, e-readers and tablets. Recent studies show that the majority of web traffic driven by video will dramatically increase over the following months, reaching an all-time high by the end of 2013. Here are eight important reasons why you should use marketing videos.

1. Video is cost-effective.

You get the most bang for your buck when you use marketing videos, because they are relatively inexpensive to create. It is a known fact that more website viewers are attracted to sites that feature videos and once there, they stay much longer. Video translates over a variety of devices, unlike text. If you have ever attempted to read a large block of text over a cell phone, you know that it can be frustratingly difficult.

2. Video engages your website visitors.

Video allows your customers to become familiar with you and your business quickly, which helps them form a personal connection that translates into sales. Online video is an easy way for people to learn about your business while in a comfortable environment. This is a no-brainer. Ask yourself this: As a consumer, would you rather sort through several paragraphs of text and web pages to learn more about a business, or would you rather watch a short video that is interesting and entertaining?

3. Spreading the word with video is simple, yet effective.

Have you ever heard of an article going viral? In most cases, you can only publish your written content in one place; however, you can share your marketing video in many venues. You may want to syndicate your video in various websites, such as YouTube and Blip, for example. You should also embed the link to your video on your own website and Facebook pages. You even can ask others to add your video or the link to your video to their own websites and social media pages, like Facebook, Twitter and Pinterest, for example.

4. Video marketing makes you stand out from all the rest.

Adding video to your content engages people quickly, therefore your site will not only attract more viewers, they will stay longer and be encouraged to return. A good marketing video helps your visitors get to know you faster and easier, making them have much more trust and confidence in you and your business. Video is a tool that sparks excitement about your business and that excitement is not only contagious, it helps your business grow.

5. Video produces superb search rankings.

According to the latest research, web pages containing videos have an advantage over text when it comes to search engines. In addition, studies show that when searched on the web, video gets three times the clicks as articles without videos. Search engines find and index video more efficiently than plain text.

6. Video enhances email-marketing strategies.

When you add your marketing video to your customer emails, you can engage them as much as 200 to 300 percent more than text emails. The simplicity of clicking on your video inside the email makes it easier for people to visit your site. Once on your website, video encourages them to stay longer and purchase your product or services.

7. Video is the gift that keeps on giving.

Once people have viewed your video, you can then ask them to upload their own videos showing them using or describing your product. Invite your visitors to embed your videos on their web pages, too. You can also increase links back to your main website by using multiple video sharing sites. Trust is a strong factor when consumers need to choose one business over another. Consider using customer testimonials, but not with text, with video showing real people talking about their experience using your business. This creates a solid trust factor, giving your business a definite advantage over others.

8. Video is extremely versatile.

The ways you can use video to market your product or services are innumerable. Create a video that tells your visitors about your business and what it can do for them. Use an online video as a virtual tour, showing viewers what is available on your website or what your physical location looks like. Make a video that demonstrates how to install, set up or use your product. Videos can be a great way to display new products or services, and to announce special offers.

marketing-videos-reasonsAdding effective marketing videos to your website increases traffic, keeps visitors there longer and encourages them to return often. This, in turn, raises your search engine rankings, which helps to get the word out about your product or service, increasing sales. You do not have to invest a large sum of money and there are varieties of ways to share your video, so you get the best results from producing it. Adding marketing videos can become habit forming – but you can rest assured, using video to market your business is a good habit that produces great results.

Now that you understand why you should use marketing videos, you are ready for the next helpful article, “Ten Tips for Creating an Effective Online Video.”

Contact us to learn more about producing a video for your organization, or visit our Video Gallery to see examples of our work.

 

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
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Ten Tips for Creating an Effective Online Video

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Most business owners know that creating a website and posting online videos are effective ways to increase their customer base, but not everyone understands how to create engaging online videos that make visitors want to stay longer and ideally, purchase goods or services. Here are ten tips to help you produce effective online videos.

1. Provide Information

Determine the main objective for your video and write a script before you start filming. Include useful content to add value to your video and spark people to ask questions and make comments.

2. Target Your Audience

Consider the demographic group you want to target and tailor the language and terminology of the video to that specific group. For example, a video using the common lingo for fishing enthusiasts encourages them to share it with other anglers.

3. Include Quality Lighting and Audio

There’s nothing worse than watching a video with bad audio – your visitors will most likely exit, rather than watch the entire thing. The same rule applies to lighting. Good lighting makes your video look professional and appealing.

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4. Use a Professional Camera

Use the best quality camera you can afford. Don’t skimp on quality, because a great video that’s enjoyable to watch is one that people will share more often. People can tell if you use a low-quality camcorder or Flip camera, which will reflect negatively on your business.

5. Be Spontaneous

Make your video engaging by using unscripted on-camera interviewees to create an emotional connection with viewers.

6. Create Motion Graphics

Motion graphics are basically graphics or text in motion. Created by a motion graphics artist, an example would be an animation of your logo. Motion graphics/or animation technology creates the illusion of movement. Combine them with sound effects or music to create a powerful effect.

7. Add Upbeat Music

Everyone loves upbeat music and using it will make people want to watch your video in its entirety. Find music that is compatible with the message in the video.

8. Edit, Edit, Edit

Take time to edit your video, so it looks clean and the message is clear. Unnecessary footage makes videos too long and the objective of the video can become lost. Remember, you only have a small amount of time to engage your target audience.

9. Create High Quality Video Compressions

High quality video compression minimizes image data, which helps reduce the consumption of resources while still displaying your video in excellent quality. This is especially helpful for the Internet and the wide array of electronic devices used nowadays to access it.

10. Promote and Analyze

Add tags and descriptions to your video to increase views and then market it via social media and blogging. Use call to action items to engage your viewers, such as a referral to your website or a list of related articles. Provide an area to add comments and to sign up for weekly email tips.

By following these ten tips, you can create effective online videos that will engage visitors to stay on and return to your website. It’s a win-win situation: you provide interesting, usable information to your viewers and they in turn will help to spread the word about your business.

Before you take the next step, contact us or visit our video gallery to see some of our recent work.

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If you’re looking for a quality video production that treats its clients with honesty and integrity, look no further. Contact us or fill out one of our estimate forms to receive a quote. If you’re looking to learn more about the video production process, please visit our blog. Or take a moment to view some of our samples videos in our video gallery. We provide high end, affordable video production services in San Diego, Los Angeles, Orange County, Riverside, San Francisco and across the U.S. We look forward to connecting with you.
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